关注
Christian Barney
Christian Barney
Professor of Marketing, Georgia Southern University
在 georgiasouthern.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Appreciating anonymity: An exploration of embarrassing products and the power of blending in
CLE Jones, C Barney, A Farmer
Journal of Retailing 94 (2), 186-202, 2018
352018
Approacher be-wear? Increasing shopper approach intentions through employee apparel
C Barney, CLE Jones, A Farmer
Journal of Business Research 108, 401-416, 2020
162020
Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?
C Barney, T Hancock, CLE Jones, B Kazandjian, JE Collier
Journal of Retailing 98 (4), 685-705, 2022
82022
Laughing in the face of embarrassment: Humorous marketing messages, excitement, and embarrassing products in retail
C Barney, CLE Jones
Psychology & Marketing 40 (5), 979-994, 2023
42023
The social influence of employee groups: Understanding the impact of employee groups on customer intentions through intimidation
VM Landers, CLE Jones, C Barney
Journal of Business Research 170, 114301, 2024
12024
Wearing Expertise on your Sleeve: Increasing Customer Service Expectations through Employee Apparel: An Abstract
C Barney, C Esmark-Jones, A Farmer, H Hardman
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
12020
Once Upon a Product: Storytelling with Online Product Descriptions: An Abstract
C Barney, M Breazeale, J Collier
Academy of Marketing Science Annual Conference, 281-282, 2022
2022
Deserving Pleasure through Pain: An Abstract
H Hardman, C Barney, M Landers
Academy of Marketing Science Annual Conference-World Marketing Congress, 37-38, 2021
2021
Once upon a product: Online product descriptions, product-level narratives, and the perceived customization effect
CP Barney
Mississippi State University, 2021
2021
Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: An Abstract
H Hardman, C Barney, B Kazandjian, J Wen, T Hancock
Academy of Marketing Science Annual Conference, 337-338, 2020
2020
Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: An Abstract
T Hancock, B Kazandjian, C Barney, K Nambisan
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
Well That’s Embarrassing: An Examination of Product Package Differences and the Impact on Embarrassment: An Abstract
C Barney, C Esmark, S Waites
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
2018
Anonymity, Anxiety, and Abandonment: How Product Packaging and Location Impact the Shopper: An Abstract
CE Jones, C Barney, A Farmer
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018
2018
系统目前无法执行此操作,请稍后再试。
文章 1–13