| Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions T Wagner, RJ Lutz, BA Weitz Journal of marketing 73 (6), 77-91, 2009 | 1653 | 2009 |
| Does customer demotion jeopardize loyalty? T Wagner, T Hennig-Thurau, T Rudolph Journal of marketing 73 (3), 69-85, 2009 | 396 | 2009 |
| Shopping motivation revised: a means‐end chain analytical perspective T Wagner International Journal of Retail & Distribution Management 35 (7), 569-582, 2007 | 242 | 2007 |
| The dark side of retailing: towards a scale of corporate social irresponsibility T Wagner, P Bicen, ZR Hall International Journal of Retail & Distribution Management 36 (2), 124-142, 2008 | 239 | 2008 |
| Towards a hierarchical theory of shopping motivation T Wagner, T Rudolph Journal of retailing and consumer services 17 (5), 415-429, 2010 | 213 | 2010 |
| Rock on! An elementary model of customer satisfaction with musical performances MS Minor, T Wagner, FJ Brewerton, A Hausman Journal of services marketing 18 (1), 7-18, 2004 | 145 | 2004 |
| Scale Development for Consumer Confusion. M Schweizer, AJ Kotouc, T Wagner Advances in consumer Research 33 (1), 2006 | 124 | 2006 |
| Deconstructing corporate hypocrisy: A delineation of its behavioral, moral, and attributional facets T Wagner, D Korschun, CC Troebs Journal of Business Research 114, 385-394, 2020 | 96 | 2020 |
| Barriers to online shopping in Switzerland T Rudolph, B Rosenbloom, T Wagner Journal of International Consumer Marketing 16 (3), 55-74, 2004 | 60 | 2004 |
| Transformative retail services: Elevating loyalty through customer well-being CC Troebs, T Wagner, F Heidemann Journal of Retailing and Consumer Services 45, 198-206, 2018 | 48 | 2018 |
| Project management in retailing: integrating the behavioral dimension T Rudolph, T Wagner, S Fawcett The International Review of Retail, Distribution and Consumer Research 18 (3 …, 2008 | 38 | 2008 |
| Preisimage-Politik im Handel T Rudolph, T Wagner Handbuch Preispolitik: Strategien—Planung—Organisation—Umsetzung, 177-198, 2003 | 29 | 2003 |
| Customer ethnic bias in service encounters M Linzmajer, S Brach, G Walsh, T Wagner Journal of Service Research 23 (2), 194-210, 2020 | 25 | 2020 |
| Satisfaction in international marketing channels: A local channel member perspective C Schmitz, T Wagner Journal of Marketing Channels 14 (4), 5-39, 2007 | 22 | 2007 |
| Fooling Yourself: The Role of Internal Defense Mechanisms in Unsustainable Consumption Behavior. A Stich Advances in Consumer Research 40, 2012 | 18 | 2012 |
| Testing the influence of real-time performance feedback on employees in digital services J Lechermeier, M Fassnacht, T Wagner Journal of Service Management 31 (3), 345-371, 2020 | 17 | 2020 |
| Cheers! A Means‐End Chain Analysis of College Students’ Bar‐Choice Motivations RE McDonald, T Wagner, MS Minor Annals of Leisure Research 11 (3-4), 386-403, 2008 | 15 | 2008 |
| Kundensegmentierung im Handel—Kaufmotive erkennen und nutzen T Rudolph, T Wagner, T Sohl Marketing Review St. Gallen 26, 34-39, 2009 | 13 | 2009 |
| Kaufbarrieren im Online-Handel aus Kundensicht T Rudolph, S Busch, T Wagner Deutscher Fachverlag, 2002 | 10 | 2002 |
| Do Customer Discounts Affect Frontline Employees? CC Troebs, T Wagner, W Herzog Journal of Service Research 24 (3), 390-404, 2021 | 6 | 2021 |
