| The public relations handbook A Theaker, A Theaker Routledge, 2004 | 824 | 2004 |
| Involving stakeholders in developing corporate brands: The communication dimension A Gregory Journal of marketing management 23 (1-2), 59-73, 2007 | 385 | 2007 |
| Evaluating public relations: A best practice guide to public relations planning, research and evaluation T Watson, P Noble Kogan Page Publishers, 2007 | 353 | 2007 |
| Planning and managing public relations campaigns: A strategic approach A Gregory Kogan Page Publishers, 2020 | 294 | 2020 |
| Planning and managing public relations campaigns A Gregory Kogan Page Publishers, 2000 | 205 | 2000 |
| Competencies of senior communication practitioners in the UK: An initial study A Gregory Public Relations Review 34 (3), 215-223, 2008 | 174 | 2008 |
| A conversation-based perspective for shaping ethical human–machine interactions: The particular challenge of chatbots G Murtarelli, A Gregory, S Romenti Journal of Business Research 129, 927-935, 2021 | 171 | 2021 |
| Strategic public relations leadership A Gregory, P Willis Routledge, 2022 | 141 | 2022 |
| Applying communication theories to the Internet J Fawkes, A Gregory Journal of communication management 5 (2), 109-124, 2001 | 113 | 2001 |
| Expanding evaluation to progress strategic communication: Beyond message tracking to open listening J Macnamara, A Gregory Future Directions of Strategic Communication, 141-158, 2020 | 105 | 2020 |
| Public Relations Dlm Praktek A Gregory ESENSI, 2005 | 101 | 2005 |
| Defining the gap between research and practice in public relations programme evaluation–towards a new research agenda A Gregory, T Watson Journal of marketing communications 14 (5), 337-350, 2008 | 96 | 2008 |
| Public relations and evaluation: does the reality match the rhetoric? A Gregory Journal of Marketing Communications 7 (3), 171-189, 2001 | 96 | 2001 |
| Public relations strategy S Oliver Kogan Page Publishers, 2001 | 86 | 2001 |
| Understanding public relations in the ‘sharing economy’ A Gregory, G Halff Public Relations Review 43 (1), 4-13, 2017 | 85 | 2017 |
| Public relations in practice A Gregory Kogan Page Publishers, 2004 | 79 | 2004 |
| Public relations and management A Gregory The public relations handbook, 76-100, 2016 | 64 | 2016 |
| Divided we stand: Defying hegemony in global public relations theory and practice? A Gregory, G Halff Public Relations Review 39 (5), 417-425, 2013 | 63 | 2013 |
| Scope and structure of public relations: a technology driven view A Gregory Public Relations Review 30 (3), 245-254, 2004 | 60 | 2004 |
| A global capability framework: Reframing public relations for a changing world A Gregory, J Fawkes Public Relations Review 45 (3), 101781, 2019 | 57 | 2019 |
