| Enhancing new product adoption at the base of the pyramid: A contextualized model C Nakata, K Weidner Journal of Product Innovation Management 29 (1), 21-32, 2012 | 343 | 2012 |
| Marketing to subsistence consumers: Lessons from practice KL Weidner, JA Rosa, M Viswanathan Journal of Business Research 63 (6), 559-569, 2010 | 267 | 2010 |
| Sustainable innovation and the triple bottom-line: a market-based capabilities and stakeholder perspective K Weidner, C Nakata, Z Zhu Journal of Marketing Theory and Practice 29 (2), 141-161, 2021 | 74 | 2021 |
| Crowdsourcing and brand control AS Bal, K Weidner, R Hanna, AJ Mills Business Horizons 60 (2), 219-228, 2017 | 39 | 2017 |
| Fake news and the willingness to share: a schemer schema and confirmatory bias perspective K Weidner, F Beuk, A Bal Journal of Product & Brand Management 29 (2), 180-187, 2020 | 37 | 2020 |
| Sustainable innovation and the triple bottom-line: a market-based capabilities and stakeholder perspective K Weidner, C Nakata, Z Zhu Journal of Marketing Theory and Practice, DOI 10 (10696679.2020), 1798253, 2020 | 11 | 2020 |
| Getting real about suicide prevention in the classroom and beyond: using a classroom simulation to create communications for at-risk individuals AS Bal, K Weidner, C Leeds, B Raaka Journal of marketing education 38 (2), 90-97, 2016 | 8 | 2016 |
| Tattooing and brand sponsorship: how far is too far? K Weidner, A Bal, S Rains, C Leeds Journal of Product & Brand Management 25 (4), 387-393, 2016 | 5 | 2016 |
| Extending the validity and reliability of the intent to pursue a sales career scale F Beuk, KL Weidner, LM Houser Journal of Marketing Education 45 (2), 183-203, 2023 | 4 | 2023 |
| Persuading the undecided: An interdisciplinary approach to increase public support for the arts O Shehryar, K Weidner, D Moshavi Journal of Public Affairs 18 (2), e1652, 2018 | 4 | 2018 |
| Sustainable Innovation: Drivers, Conditions, and Impact on Triple Bottom Line Performance KL Weidner University of Illinois at Chicago, 2012 | 4 | 2012 |
| Addressing the UN’s Sustainable Development Goals: An examination of sustainability offerings in marketing curriculum and a framework for advancement RJ Langan, N Onel, K Weidner Journal of Marketing Education 46 (2), 175-188, 2024 | 2 | 2024 |
| Marketing to Subsistence Consumers: Contemporary Methodologies and Initiatives KL Weidner, JA Rosa, M Viswanathan Marketing Science Institute Working Paper Number, 08-205, 2008 | 1 | 2008 |
| Too woke or not too woke, that is the question: Brand responses to culture wars N Hashmi, CS Worthington III, AS Bal, K Weidner, G Ottley Business Horizons, 2024 | | 2024 |
| Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions: An Abstract K Weidner, F Beuk, A Bal, Z Zhu Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
| De Nuestra Familia a La Suya: Amelia Ceja Bringing Wine to the People AS Bal, K Weidner Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring …, 2019 | | 2019 |
| From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story AS Bal, K Weidner Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring …, 2019 | | 2019 |
| Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions K Weidner, F Beuk, A Bal, Z Zhu Edinburgh, Scotland, 2019 | | 2019 |
| De Nuestra Familia a La Suya: Amelia Ceja bringing wine to the people K Weidner | | 2019 |
| Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences: An Abstract KL Weidner, CC Nakata, Z Zhu Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | | 2019 |
