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In-Hye Kang
In-Hye Kang
California State Polytechnic University Pomona
在 cpp.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
The impact of facial emotional expression on the effectiveness of charitable advertisements: the role of sympathy and manipulative intent
IH Kang, MC Leliveld, R Ferraro
Journal of Behavioral Decision Making 35 (5), e2281, 2022
152022
When the face of need backfires: The impact of facial emotional expression on the effectiveness of cause-related marketing advertisements
IH Kang, M Leliveld, R Ferraro
Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 279, 2018
72018
Cultural differences in consumer responses to celebrities acting immorally: a comparison of the United States and South Korea
IH Kang, T Park
Journal of Business Ethics, 1-17, 2022
62022
Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior
IH Kang, A Kirmani
Journal of Business Ethics 192 (1), 39-56, 2024
12024
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying
IH Kang, T Park
Marketing Letters, 1-17, 2023
2023
SOCIAL MEDIA USERS ARE PENALIZED FOR LACKING SELF-CONTROL
IH Kang, Y Wu, N Paharia
2020 AMA Summer Academic Conference, 438, 2020
2020
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