| Product placement by social media homefluencers during new normal M Ghosh South Asian Journal of Marketing 3 (1), 21-37, 2022 | 25 | 2022 |
| Customers' Expectations Meet Perceptions or Not: App-Based Ride-Sharing Services by Uber and Pathao in Dhaka City. M Ghosh ASA University Review 12 (2), 2018 | 20 | 2018 |
| Homefluencers' endorsement of millennial consumers' purchase intention in new normal M Ghosh, ABMS Islam International Marketing Review 40 (5), 1188-1212, 2023 | 18 | 2023 |
| Exploring The Factors Influencing Millennials Intention-To-Purchase of Facebook Advertising in Bangladesh M Ghosh Proceedings of 10th International Conference on Digital Strategies for …, 2019 | 10 | 2019 |
| Service Offerings, Performance Measurement and Performance Indicators of Pathao Rides in Dhaka city M Ghosh MESSAGE FROM THE CONFERENCE CHAIRS, 88, 2019 | 3 | 2019 |
| Toward An Integrated Framework For Facebook Influencers Characteristics Impacting Millennials Consumers Engagement: A Review M Ghosh Prestige International Journal of Management and Information Technology …, 2021 | 1 | 2021 |
| Influence of Facebook Advertising on Intention-to-Purchase Amongst Millennials in Bangladesh M Ghosh © University of Dhaka, 2024 | | 2024 |
| Role of E-servicescape on Stimulating Consumer Engagement: The Mediating Effect of Online Customer Review M Ghosh, S Roy Journal of Marketing 4 (1), 120-147, 2022 | | 2022 |
| Analyzing the Effects of E-servicescape of Facebook Brand Pages on Millennials’ Purchase Intention: An Empirical Evidence from Bangladesh M Ghosh, SABM Islam Special International Edition, Journal of Business Studies 1 (1), 37-61, 2021 | | 2021 |
| Ascertaining Service Offerings, Performance Measurement and Performance Indicators of App-based Ride-sharing Services: An Implication for Pathao Rides in Dhaka City M Ghosh Bangladesh Open University Journal of Business Studies 6 (1), 47-62, 2020 | | 2020 |
| Tools and Approaches of Integrated Marketing Communication Driving E-Learning Promotional Campaigns’ Effectiveness M Ghosh Bangladesh Open University Journal of Business Studies 5 (1), 81-93, 2019 | | 2019 |
| E-learning Ecosystem: A Relationship Marketing Approach M Ghosh Central Journal of Bangladesh Open University 5 (2), 99-117, 2019 | | 2019 |
