How contrastive explanation facilitates theory building EWK Tsang, F Ellsaesser Academy of Management Review 36 (2), 404-419, 2011 | 118 | 2011 |
Creating effective marketing messages through moderately surprising syntax AS Atalay, SE Kihal, F Ellsaesser Journal of Marketing 87 (5), 755-775, 2023 | 14 | 2023 |
Models of causal inference: Imperfect but applicable is better than perfect but inapplicable F Ellsaesser, EWK Tsang, J Runde Strategic Management Journal 35 (10), 1541-1551, 2014 | 12 | 2014 |
The Role of Syntax in Persuasive Marketing Communication: A Natural Language Processing Approach. 2021 AS Atalay, S El Kihal, F Ellsaesser | 3 | |
A natural language processing approach to predicting the persuasiveness of marketing communications AS Atalay, S El Kihal, F Ellsaesser, A Entrpreneurship, FD Clarkson, ... SSRN, 2019 | 2 | 2019 |
Using Natural Language Processing to Investigate the Role of Syntactic Structure in Persuasive Marketing Communication AS Atalay, SE Kihal, F Ellsaesser, B Analytics December, 2019 | 2 | 2019 |
Measuring Non-Probabilistic Uncertainty F Ellsaesser, G Fioretti, GE James Available at SSRN 4004121, 2023 | 1 | 2023 |
Measuring Non-Probabilistic Uncertainty: A cognitive, logical and computational assessment of known and unknown unknowns F Ellsaesser, G Fioretti, GE James arXiv preprint arXiv:2201.05818, 2022 | 1 | 2022 |
Are accelerators akin to breweries or wineries? A Bayesian variance decomposition of accelerator and cohort effects MF Gil Avnimelech, Gary Dushnitsky, Florian Ellsaesser Strategic Management Journal, 2024 | | 2024 |
Deciding Not To Decide F Ellsaesser, G Fioretti | | 2022 |
The Role of Syntactic Entropy in the Effectiveness of Marketing Messages S Atalay, S El Kihal, F Ellsaesser Available at SSRN 3410351, 2019 | | 2019 |
Three approaches to explanation in strategic management research F Ellsaesser University of Cambridge, 2010 | | 2010 |
A Natural Language Processing Approach to Predicting the Persuasiveness of Marketing Communications A Siham El Kihal, F Ellsaesser | | |