Segmentación Jerárquica TL Martínez, F Muñoz Leiva Luque, T. (Coord.): Técnicas de análisis de datos en investigación de …, 2012 | 750* | 2012 |
Antecedents of the adoption of the new mobile payment systems: The moderating effect of age F Liébana-Cabanillas, J Sánchez-Fernández, F Muñoz-Leiva Computers in Human Behavior 35, 464-478, 2014 | 708 | 2014 |
Determinants of intention to use the mobile banking apps: An extension of the classic TAM model F Munoz-Leiva, S Climent-Climent, F Liébana-Cabanillas Spanish Journal of Marketing - ESIC 21 (1), 25-38, 2017 | 664 | 2017 |
Web Acceptance Model (WAM): Moderating effects of user experience JA Castaneda, F Munoz-Leiva, T Luque Information & Management 44 (4), 384-396, 2007 | 603 | 2007 |
Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied IR De Luna, F Liébana-Cabanillas, J Sánchez-Fernández, F Muñoz-Leiva Technological Forecasting and Social Change 146, 931-944, 2019 | 561 | 2019 |
The moderating effect of experience in the adoption of mobile payment tools in Virtual Social Networks: The m-payment Acceptance Model in Virtual Social Networks (MPAM-VSN) F Liebana-Cabanillas, F, Sanchez-Fernandez, J. and Munoz-Leiva International Journal of Information Management 34 (2), 151-166, 2014 | 355 | 2014 |
Past themes and future trends in medical tourism research: A co-word analysis A De la Hoz Correa, F Muñoz-Leiva, M Bakucz Tourism Management 65 (65), 200-211, 2018 | 351 | 2018 |
Role of gender on acceptance of mobile payment F José Liébana-Cabanillas, J Sánchez-Fernández, F Muñoz-Leiva Industrial Management & Data Systems 114 (2), 220-240, 2014 | 322 | 2014 |
A global approach to the analysis of user behavior in mobile payment systems in the new electronic environment F Liébana-Cabanillas, F Muñoz-Leiva, J Sánchez-Fernández Service Business 12, 25-64, 2018 | 262 | 2018 |
Improving retention rate and response quality in Web-based surveys J Sánchez-Fernández, F Muñoz-Leiva, FJ Montoro-Ríos Computers in Human Behavior 28 (2), 507-514, 2012 | 257 | 2012 |
The influence of e-word-of-mouth on travel decision-making: consumer profiles J Hernández-Méndez, F Muñoz-Leiva, J Sánchez-Fernández Current issues in tourism 18 (11), 1001-1021, 2015 | 239 | 2015 |
The determinants of satisfaction with e‐banking F Liébana‐Cabanillas, F Muñoz‐Leiva, F Rejón‐Guardia Industrial Management & Data Systems 113 (5), 750-767, 2013 | 225 | 2013 |
Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings F Muñoz-Leiva, J Sánchez-Fernández, F Montoro-Ríos, JÁ Ibáñez-Zapata Quality & Quantity 44, 1037-1052, 2010 | 222 | 2010 |
An application of co-word analysis and bibliometric maps for detecting the most highlighting themes in the consumer behaviour research from a longitudinal perspective F Muñoz-Leiva, MI Viedma-del-Jesús, J Sánchez-Fernández, ... Quality & Quantity 46, 1077-1095, 2012 | 210 | 2012 |
Generalising user behaviour in online travel sites through the Travel 2.0 website acceptance model F Muñoz‐Leiva, J Hernández‐Méndez, J Sánchez‐Fernández Online Information Review 36 (6), 879-902, 2012 | 192 | 2012 |
Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology F Muñoz-Leiva, J Hernández-Méndez, D Gómez-Carmona Physiology & behavior 200, 83-95, 2019 | 187 | 2019 |
What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists J Hernández-Méndez, F Muñoz-Leiva Computers in Human Behavior 50 (September), 618–625, 2015 | 176 | 2015 |
A review of restaurant research in the last two decades: A bibliometric analysis ME Rodríguez-López, JM Alcántara-Pilar, S Del Barrio-García, ... International Journal of Hospitality Management 87, 102387, 2020 | 156 | 2020 |
Mobile payment adoption in the age of digital transformation: The case of Apple Pay F Liébana-Cabanillas, I García-Maroto, F Muñoz-Leiva, I Ramos-de-Luna Sustainability 12 (13), 5443, 2020 | 141 | 2020 |
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach F Munoz-Leiva, L Porcu, S Barrio-García International Journal of Advertising 34 (4), 678-701, 2015 | 127 | 2015 |