关注
Kah Boon Lim
Kah Boon Lim
在 mmu.edu.my 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Understanding customer satisfaction of internet banking: A case study in Malacca
GM Ling, YS Fern, LK Boon, TS Huat
Procedia Economics and Finance 37, 80-85, 2016
2412016
Generation Y's purchase intention towards natural skincare products: A PLS-SEM analysis
LK Boon, YS Fern, LH Chee
Global Business and Management Research 12 (1), 61-77, 2020
522020
Product packaging: impact on customers’ purchase intention
SF Yeo, CL Tan, KB Lim, YH Khoo
International Journal of Business and Society 21 (2), 857-864, 2020
432020
Effects of social media advertising on consumers' online purchase intentions
SF Yeo, CL Tan, KB Lim, JY Leong, YCI Leong
Global Business and Management Research 12 (1), 89-106, 2020
382020
Factors affecting individual job performance
LK Boon, YS Fern, CC Sze, OK Yean
International Conference on Management, Economics and Finance, 2012
342012
The effect of celebrity endorser towards customer purchase intention
YS Fern, LK Boon, GM Ling, TS Huat
Advanced Science Letters 21 (6), 2163-2165, 2015
302015
A study on consumer adoption of ride-hailing apps in Malaysia
KB Lim, SF Yeo, ML Goh, JAX Gan
Journal of Fundamental and Applied Sciences 10 (6), 1132-1142, 2018
272018
A study of purchasing intention of private label brands in Malaysia
LK Boon, YS Fern, YW Meng
Global Business and Management Research 10 (3), 1025, 2018
252018
The study of customer satisfaction of Shopee customers in Malaysia
KB Lim, YS Fern
International Journal of Entrepreneurship, Business and Creative Economy 1 …, 2021
232021
A study on consumer switching behaviour in telecommunication industry
KB Lim, SF Yeo, ML Goh, WM Koh
Journal of Fundamental and Applied Sciences 10 (6), 1143-1153, 2018
192018
Factors affecting purchasing intention by using mobile shopping applications in Malaysia
KB Lim, SF Yeo, JC Wong
International Journal of Business and Society 21 (3), 1058-1067, 2020
132020
Viral Marketing Messages: Consumer Purchase Intention Towards Fashion Apparel
FY Sook, LT Cheng, BL Kah, LG Mei, FA Abdul Wahab
122020
Mobile advertising: An insight of consumers’ attitude
L Boon, Y Fern, C Lee
Researchgate. Net, 2019
102019
Mobile advertising: behavioural intention among undergraduates in Malaysia
YS Fern, TC Ling, LK Boon, SWL Fong, FM Jie
International Journal of Engineering & Technology 7 (3.21), 232-237, 2018
82018
Purchase intention of consumers from Melaka towards mobile advertising
GM Ling, TS Huat, YS Fern, LK Boon
International Journal of Supply Chain Management 7 (2), 146-149, 2018
82018
Effects of Live Video Streaming Towards Online Purchase Intention
KB Lim, SF Yeo, HKW Alfredo
International Journal of Industrial Management 11, 250-256, 2021
72021
To Buy or Not to Buy: Factors that Influence Consumers' Intention to Purchase Grocery Online.
SF Yeo, CL Tan, KB Lim, JH Wan
Management & Accounting Review 19 (3), 2020
72020
Physical Store Purchase Intention: The Study of Comics Book in Malaysia.
SF Yeo, CL Tan, KB Lim, I Leong, MY Lee
Global Business & Management Research 10 (3), 2018
62018
Customer Satisfaction On E-Banking Service Quality In Malaysia
KB Lim, SF Yeo, YN Tey, CL Tan
International Journal of Entrepreneurship, Business and Creative Economy 3 …, 2023
42023
User acceptance of Bancassurance in Malaysia
LK Boon, TS Chein, C Yittjia
Proceeding International Conference on Management, Economics, and Finance …, 2012
42012
系统目前无法执行此操作,请稍后再试。
文章 1–20