| Should donation ads include happy victim images? The moderating role of regulatory focus Y Zemack-Rugar, S Klucarova-Travani Marketing Letters 29 (4), 421-434, 2018 | 54 | 2018 |
| The oversharenting paradox: when frequent parental sharing negatively affects observers’ desire to affiliate with parents S Klucarova, J Hasford Current Psychology 42, 6419-6428, 2023 | 26 | 2023 |
| Do masks matter? Consumer perceptions of social media influencers who wear face masks amid the COVID‐19 pandemic S Klucarova Applied Psychology 71 (2), 695-709, 2022 | 18 | 2022 |
| Status consumption and charitable donations: The power of empowerment S Klucarova, X He Psychology & Marketing 39 (6), 1116-1128, 2022 | 6 | 2022 |
| The effects of political ideology and brand familiarity on conspicuous consumption of fashion products GS Urumutta Hewage, S Klucarova, L Boman Journal of Global Fashion Marketing 12 (4), 343-358, 2021 | 5 | 2021 |
| Cash is the king: Conspicuous consumption and preference for cash payment in restaurants S Klucarova, X He Journal of Hospitality and Tourism Management 54, 357-360, 2023 | 3 | 2023 |
| Everything they touch turns to gold: Disabled social media influencers and perceptions of product luxury S Klucarova Journal of Business Research 182, 114794, 2024 | | 2024 |
| HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS GU Hewage, L Boman, S Klucarova Global Marketing Conference, 205-205, 2020 | | 2020 |
| Consequences and Perceptions of Status Consumption S Klucarova | | 2020 |
Yael Zemack-RugarAssistant Professor of Marketing University of Central Florida在 ucf.edu 的电子邮件经过验证
