| Innovative versus incremental new business services: different keys for achieving success U de Brentani Journal of Product Innovation Management 18 (3), 169-187, 2001 | 1169 | 2001 |
| The fuzzy front end of new product development for discontinuous innovations: A theoretical model SE Reid, U De Brentani Journal of product innovation management 21 (3), 170-184, 2004 | 1139 | 2004 |
| Success and failure in new industrial services U De Brentani Journal of Product Innovation Management: An International Publication of …, 1989 | 743 | 1989 |
| Success factors in developing new business services U Brentani European Journal of marketing 25 (2), 33-59, 1991 | 650 | 1991 |
| New industrial financial services: what distinguishes the winners RG Cooper, U De Brentani Journal of Product Innovation Management 8 (2), 75-90, 1991 | 574 | 1991 |
| Corporate culture and commitment: impact on performance of international new product development programs U De Brentani, EJ Kleinschmidt Journal of product innovation management 21 (5), 309-333, 2004 | 466 | 2004 |
| Performance of global new product development programs: a resource‐based view EJ Kleinschmidt, U De Brentani, S Salomo Journal of Product innovation management 24 (5), 419-441, 2007 | 423 | 2007 |
| New industrial service development: Scenarios for success and failure U De Brentani Journal of Business Research 32 (2), 93-103, 1995 | 421 | 1995 |
| Developing new business-to-business professional services: what factors impact performance? U De Brentani, E Ragot Industrial Marketing Management 25 (6), 517-530, 1996 | 325 | 1996 |
| The Fuzzy Front‐End of Discontinuous Innovation: Insights for Research and Management U de Brentani, SE Reid Journal of Product Innovation Management 29 (1), 2012 | 265 | 2012 |
| Success in global new product development: Impact of strategy and the behavioral environment of the firm U De Brentani, EJ Kleinschmidt, S Salomo Journal of product innovation management 27 (2), 143-160, 2010 | 238 | 2010 |
| Developing successful new financial services for businesses U De Brentani, RG Cooper Industrial Marketing Management 21 (3), 231-241, 1992 | 209 | 1992 |
| The new product process in financial services: strategy for success U De Brentani International Journal of Bank Marketing 11 (3), 15-22, 1993 | 182 | 1993 |
| How Formal Control Influences Decision‐Making Clarity and Innovation Performance C Schultz, S Salomo, U de Brentani, EJ Kleinschmidt Journal of Product Innovation Management 30 (3), 430-447, 2013 | 155 | 2013 |
| Criteria for screening new industrial products RG Cooper, U De Brentani Industrial Marketing Management 13 (3), 149-156, 1984 | 146 | 1984 |
| Market Vision and Market Visioning Competence: Impact on Early Performance for Radically New, High‐Tech Products* SE Reid, U De Brentani Journal of product innovation management 27 (4), 500-518, 2010 | 129 | 2010 |
| Managing new product development teams in a globally dispersed NPD program S Salomo, EJ Keinschmidt, U De Brentani Journal of Product Innovation Management 27 (7), 955-971, 2010 | 101 | 2010 |
| Market Vision and the Front End of NPD for Radical Innovation: The Impact of Moderating Effects SE Reid, U de Brentani Journal of Product Innovation Management 29 (S1), 124-139, 2012 | 75 | 2012 |
| Do firms need a custom‐designed new product screening model? U de Brentani Journal of Product Innovation Management 3 (2), 108-119, 1986 | 75 | 1986 |
| Divergent thinking and market visioning competence: An early front-end radical innovation success typology SE Reid, U de Brentani, EJ Kleinschmidt Industrial Marketing Management 43 (8), 1351-1361, 2014 | 68 | 2014 |
Elko Kleinschmidtmarketing, Prof of Marketing, McMaster University在 mcmaster.ca 的电子邮件经过验证
