| Beat the fear of public speaking: Mobile 360 video virtual reality exposure training in home environment reduces public speaking anxiety S Stupar-Rutenfrans, LEH Ketelaars, MS van Gisbergen Cyberpsychology, Behavior, and Social Networking 20 (10), 624-633, 2017 | 171 | 2017 |
| Esports matrix: Structuring the esports research agenda EE Cranmer, DID Han, M van Gisbergen, T Jung Computers in Human Behavior 117, 106671, 2021 | 168 | 2021 |
| Confessions of a'guilty'couch potato understanding and using context to optimize binge-watching behavior D De Feijter, VJ Khan, M Van Gisbergen Proceedings of the ACM International conference on interactive experiences …, 2016 | 112 | 2016 |
| “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ... Journal of Business Research 91, 277-285, 2018 | 62 | 2018 |
| What we don’t know. the effect of realism in virtual reality on experience and behaviour M van Gisbergen, M Kovacs, F Campos, M van der Heeft, V Vugts Augmented reality and virtual reality: The power of AR and VR for business …, 2019 | 51 | 2019 |
| From experience to memory: On the robustness of the peak-and-end-rule for complex, heterogeneous experiences W Strijbosch, O Mitas, M Van Gisbergen, M Doicaru, J Gelissen, ... Frontiers in psychology 10, 1705, 2019 | 46 | 2019 |
| The oculus rift film experience: a case study on understanding films in a head mounted display H Syrett, L Calvi, M van Gisbergen Intelligent Technologies for Interactive Entertainment: 8th International …, 2017 | 45 | 2017 |
| When sound modulates vision: VR applications for art and entertainment S Bialkova, MS Van Gisbergen 2017 IEEE 3rd workshop on everyday virtual reality (WEVR), 1-6, 2017 | 32 | 2017 |
| The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads PE Ketelaar, MS Van Gisbergen, JAM Bosman, J Beentjes Journal of Current Issues & Research in Advertising 32 (2), 71-85, 2010 | 28 | 2010 |
| Attention for open and closed advertisements PE Ketelaar, MS Van Gisbergen, JAM Bosman, H Beentjes Journal of Current Issues & Research in Advertising 30 (2), 15-25, 2008 | 27 | 2008 |
| Changes in advertising language? A content analysis of magazine advertisements in 1980 and 2000 MS Van Gisbergen, PE Ketelaar, JWJ Beentjes Amsterdam: Spinhuis, 2004 | 26 | 2004 |
| Openness in advertising. Occurrence and effects of open advertisements in magazines PE Ketelaar sl: sn, 2006 | 23 | 2006 |
| The dark side of openness for consumer response P Ketelaar, MS Van Gisbergen, JWJ Beentjes Go figure! New directions in advertising rhetoric, 120-142, 2014 | 22 | 2014 |
| Open and closed advertisements: Moderating effects of comprehension on appreciation PE Ketelaar, MS Van Gisbergen, JAM Bosman Amsterdam: Spinhuis, 2004 | 19 | 2004 |
| Visual attention to online search engine results MS van Gisbergen, J van der Most, P Aelen Market Research Agency De Vos & Jansen, 1-13, 2007 | 15 | 2007 |
| How real do you see yourself in VR? The effect of user-avatar resemblance on virtual reality experiences and behaviour MS van Gisbergen, I Sensagir, J Relouw Augmented reality and virtual reality: Changing realities in a dynamic world …, 2020 | 14 | 2020 |
| Contextual connected media: How rearranging a media puzzle, brings virtual reality into being MS Van Gisbergen NHTV, 2016 | 11 | 2016 |
| Observe or Participate: The Effect of Point-Of-View on Presence and Enjoyment in 360 Degree Movies for Head Mounted Displays. AA van den Boom, S Stupar-Rutenfrans, OSP Bastiaens, ... AmI (Workshops/Posters), 2015 | 11 | 2015 |
| Interpretation of highly visual ‘open’advertisements in Dutch magazines PE Ketelaar, MSV Gisbergen, J Beentjes Journal of Visual Literacy 31 (1), 23-52, 2012 | 11 | 2012 |
| Ad intrusiveness of location-based advertising–A virtual reconstruction AE Hühn, P Ketelaar, VJ Khan, A Lucero, M Gisbergen, H Bouwknegt Advances in Advertising Research (Vol. III) Current Insights and Future …, 2012 | 6 | 2012 |
