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Yi Xuan Ong
Yi Xuan Ong
在 imc.hokudai.ac.jp 的电子邮件经过验证
标题
引用次数
引用次数
年份
“I want to go there too!” Evaluating social media influencer marketing effectiveness: a case study of Hokkaido’s DMO
YX Ong, N Ito
Information and Communication Technologies in Tourism 2019: Proceedings of …, 2019
942019
How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: Segmenting insights from experienced Chinese tourists to …
T Sun, J Zhang, B Zhang, Y Ong, N Ito
Journal of Destination Marketing & Management 25, 100711, 2022
242022
Beyond Influencer Credibility: The Power of Content and Parasocial Relationship on Processing Social Media Influencer Destination Marketing Campaigns
YX Ong, T Sun, N Ito
Information and Communication Technologies in Tourism 2022: Proceedings of …, 2022
192022
Credibility in Question: travel information adoption among Chinese consumers in Canada and Singapore
SR Li, YX Ong, N Ito
Information and Communication Technologies in Tourism 2020: Proceedings of …, 2020
132020
Risk and destination perceptions of Wuhan, China since the COVID-19 pandemic
YX Ong, N Ito, T Sun
Anatolia 34 (2), 248-262, 2023
62023
Exploring the intermediary effects of TikTok on Generation Z’s visit intention
SF Fong, YX Ong, R Ating, MS Besa
Journal of Vacation Marketing, 13567667241229449, 2024
22024
“Domestic or International?” The Impact of Cognitive Absorption of Short-Form Videos on Tourists’ Post-COVID Travel Intention: An Exploratory Study on Douyin
H Zhou, T Sun, YX Ong, N Ito
ENTER22 e-Tourism Conference, 40-52, 2023
22023
Profile identification and characterization of risk perceptions and preventive behaviors during the COVID-19 pandemic: a latent profile analysis
YX Ong, HK Kim, BO Pelzer, YY Tan, WP Lim, AKL Chua, BY Koh
Frontiers in Psychology 14, 1085208, 2023
12023
Staycation: A domestic wellness tourism among Malaysian and Singaporean
R Ating
AQoL2022Putrajaya, 06th ABRA International Conference on Quality of Life 7 …, 2022
2022
2nd International Conference on Responsible Tourism and Hospitality (ICRTH) 2022, 1–3 September 2022, Kuching, Sarawak, Malaysia
YX Ong, ISH Hii, A Tham
Anatolia 33 (4), 696-698, 2022
2022
Handbook on Tourism and Social Media, Dogan Gursoy, Rahul Pratap Singh Kaurav (Eds.), Elgar Publishing (2022), ISBN: 978 1 80037 140 8, Priced GBP48/USD48 (eBook)
YX Ong
Journal of Hospitality and Tourism Management 52, 343-345, 2022
2022
Effectiveness Study of Social Media Influencers for Destination Marketing: Application of the Self-Congruity Theory on Generational Comparison [an abstract of entire text]
YX ONG
北海道大学, 2022
2022
Review or the Reviewer? Effects of Self-Congruity in Processing Online Travel Review
YX Ong, N Ito, SR Li, T Sun
2021
Post-pandemic revisit intention to Japan: How trust in risk regulation navigates travel constraints of Chinese tourists
T Sun, N Ito, J Zhang, B Zhang, Y Ong
CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future …, 2021
2021
" Infected?"-risk perceptions on destination image in times of infectious disease outbreak
YX Ong, N Ito, T Sun
CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future …, 2021
2021
Social Media Influencers for Destination Marketing–Application of the Self-Congruity Theory on Generational and Cross-Cultural Comparison
YX Ong
Editors: Jason L. Stienmetz Berta Ferrer-Rosell Markus Schuckert, 60, 2020
2020
“DO YOU DARE TO TRAVEL?” RISK AND DESTINATION PERCEPTIONS ON WUHAN SINCE THE COVID-19 PANDEMIC
YX Ong, T Sun, N Ito
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