Digital marketing and social media: Why bother? MTPMB Tiago, JMC Veríssimo Business horizons 57 (6), 703-708, 2014 | 1431 | 2014 |
User-generated content: tourists’ profiles on Tripadvisor F AmArAl, T TiAgo, F TiAgo International Journal of Strategic Innovative Marketing 1 (3), 137-145, 2014 | 175 | 2014 |
Digital sustainability communication in tourism F Tiago, A Gil, S Stemberger, T Borges-Tiago Journal of Innovation & Knowledge 6 (1), 27-34, 2021 | 133 | 2021 |
Baby boomers turning grey: European profiles MTPMB Tiago, JP de Almeida Couto, FGB Tiago, SMCD Faria Tourism Management 54, 13-22, 2016 | 118 | 2016 |
Exploring users' motivations to participate in viral communication on social media MT Borges-Tiago, F Tiago, C Cosme Journal of business research 101, 574-582, 2019 | 114 | 2019 |
Online users' attitudes toward fake news: Implications for brand management T Borges‐Tiago, F Tiago, O Silva, JM Guaita Martínez, D Botella‐Carrubi Psychology & Marketing, 2020 | 91 | 2020 |
Differences between TripAdvisor and Booking. com in branding co-creation MT Borges-Tiago, C Arruda, F Tiago, P Rita Journal of Business Research 123, 380-388, 2021 | 76 | 2021 |
Revisiting the impact of integrated Internet marketing on firmsÂ’ online performance: European evidences T Tiago, F Tiago ENTERprise Information Systems / HCIST 2012 - International Conference on …, 2012 | 74 | 2012 |
The good, the bad and the ugly: Food quality in UGC T Tiago, F Amaral, F Tiago Procedia-Social and Behavioral Sciences 175, 162-169, 2015 | 69 | 2015 |
Understanding online communities on social networks via the notion of imagined communities: the case of Tripdvisor A Kavoura, MTT Borges International Journal of Web Based Communities 12 (3), 238-261, 2016 | 57 | 2016 |
Mega or macro social media influencers: Who endorses brands better? MT Borges-Tiago, J Santiago, F Tiago Journal of Business Research 157, 113606, 2023 | 56 | 2023 |
It’s hard to be green: Reverse green value chain J Couto, T Tiago, A Gil, F Tiago, S Faria Environmental research 149, 302-313, 2016 | 54 | 2016 |
Who is the better player? Off-field battle on Facebook and Twitter T Tiago, F Tiago, SD Faria, JP Couto Business Horizons 59 (2), 175-183, 2016 | 54 | 2016 |
Knowledge management: An overview of European reality MT Borges Tiago, J Pedro Almeida Couto, F Gomes Tiago, ... Management Research News 30 (2), 100-114, 2007 | 52 | 2007 |
Impact of the rating system on sentiment and tone of voice: A Booking. com and TripAdvisor comparison study P Rita, R Ramos, MT Borges-Tiago, D Rodrigues International Journal of Hospitality Management 104, 103245, 2022 | 47 | 2022 |
Cruise tourism: social media content and network structures F Tiago, J Couto, S Faria, T Borges-Tiago Tourism Review 73 (4), 433-447, 2018 | 45 | 2018 |
Tourism destination brand dimensions: an exploratory approach JMC Veríssimo, MTB Tiago, FG Tiago, JS Jardim Tourism & Management Studies 13 (4), 1-8, 2017 | 43 | 2017 |
Propensity for entrepreneurship among university students J Almeida, M Borges The Business Review 12 (1), 308-316, 2009 | 41 | 2009 |
Fostering innovation by promoting entrepreneurship: From education to intention T Tiago, S Faria, JP Couto, F Tiago Procedia-Social and Behavioral Sciences 175, 154-161, 2015 | 40 | 2015 |
Is firm-generated content a lost cause? J Santiago, MT Borges-Tiago, F Tiago Journal of Business Research 139, 945-953, 2022 | 37 | 2022 |