Social media influencer (SMI) as a human brand–a need fulfillment perspective AZ Malik, S Thapa, AK Paswan Journal of Product & Brand Management 32 (2), 173-190, 2023 | 38 | 2023 |
Linguistic racism in inter-culture service encounter AZ Malik, A Paswan Journal of Consumer Marketing 40 (5), 585-596, 2023 | 7 | 2023 |
Language-related stereotype threat, customers’ well-being and its outcome AZ Malik, A Paswan Journal of Services Marketing 37 (7), 895-910, 2023 | 5 | 2023 |
Incentivized fake reviews: When cognitive reappraisal paves the way for an immoral journey AZ Malik, K Sadeghi R, A Paswan, F Kanwal Journal of Consumer Behaviour, 2024 | 2 | 2024 |
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy AZ Malik, F Guzmán, K Vo Psychology & Marketing, 2024 | | 2024 |
“Yes, I'm worth it!”: How romantic breakups influence self‐gifting propensity AZ Malik, K Vo Psychology & Marketing, 2024 | | 2024 |