Consumer Behaviour: Asia-Pacific Edition WD Hoyer, DJ MacInnis, R Pieters, E Chan, G Northey Cengage AU, 2017 | 4328 | 2017 |
Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services M Zeelenberg, R Pieters Journal of business Research 57 (4), 445-455, 2004 | 1496 | 2004 |
A theory of regret regulation 1.0 M Zeelenberg, R Pieters Journal of Consumer psychology 17 (1), 3-18, 2007 | 1423 | 2007 |
Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services R Bougie, R Pieters, M Zeelenberg Journal of the academy of marketing science 31 (4), 377-393, 2003 | 1382 | 2003 |
Attention capture and transfer in advertising: Brand, pictorial, and text-size effects R Pieters, M Wedel Journal of marketing 68 (2), 36-50, 2004 | 1357 | 2004 |
Goal-directed emotions RP Bagozzi, R Pieters Cognition & Emotion 12 (1), 1-26, 1998 | 1023 | 1998 |
Leveling up and down: the experiences of benign and malicious envy. N Van de Ven, M Zeelenberg, R Pieters Emotion 9 (3), 419, 2009 | 923 | 2009 |
Visual attention during brand choice: The impact of time pressure and task motivation R Pieters, L Warlop International Journal of research in Marketing 16 (1), 1-16, 1999 | 878 | 1999 |
A review of eye-tracking research in marketing M Wedel, R Pieters Review of marketing research, 123-147, 2017 | 849 | 2017 |
The stopping power of advertising: Measures and effects of visual complexity R Pieters, M Wedel, R Batra Journal of marketing 74 (5), 48-60, 2010 | 744 | 2010 |
Eye fixations on advertisements and memory for brands: A model and findings M Wedel, R Pieters Marketing science 19 (4), 297-312, 2000 | 712 | 2000 |
A means-end chain approach to consumer goal structures R Pieters, H Baumgartner, D Allen International journal of research in marketing 12 (3), 227-244, 1995 | 710 | 1995 |
Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory R Pieters, L Warlop, M Wedel Management science 48 (6), 765-781, 2002 | 676 | 2002 |
On emotion specificity in decision making: Why feeling is for doing M Zeelenberg, RMA Nelissen, SM Breugelmans, R Pieters Judgment and Decision making 3 (1), 18-27, 2008 | 632 | 2008 |
The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time H Baumgartner, R Pieters Journal of marketing 67 (2), 123-139, 2003 | 606 | 2003 |
“Never eat in that restaurant, I did!”: Exploring why people engage in negative word‐of‐mouth communication IM Wetzer, M Zeelenberg, R Pieters Psychology & Marketing 24 (8), 661-680, 2007 | 597 | 2007 |
New empirical generalizations on the determinants of price elasticity THA Bijmolt, HJ Van Heerde, RGM Pieters Journal of marketing research 42 (2), 141-156, 2005 | 562 | 2005 |
Emotion-induced engagement in internet video advertisements T Teixeira, M Wedel, R Pieters Journal of marketing research 49 (2), 144-159, 2012 | 536 | 2012 |
Dynamics of multiple-goal pursuit. MJ Louro, R Pieters, M Zeelenberg Journal of personality and social psychology 93 (2), 174, 2007 | 519 | 2007 |
Future‐oriented emotions: Conceptualization and behavioral effects H Baumgartner, R Pieters, RP Bagozzi European Journal of Social Psychology 38 (4), 685-696, 2008 | 518 | 2008 |