| Preaching to the choir: the chasm between top-ranked reviewers, mainstream customers, and product sales E Yazdani, S Gopinath, S Carson Marketing Science 37 (5), 838-851, 2018 | 47 | 2018 |
| The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use RK Smith, E Yazdani, P Wang, S Soleymani, LAN Ton Journal of the Academy of Marketing Science 50 (2), 324-337, 2022 | 23 | 2022 |
| The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands J Hoskins, S Gopinath, JC Verhaal, E Yazdani Journal of the Academy of Marketing Science 49 (6), 1065-1087, 2021 | 15 | 2021 |
| The role of reviewer badges in the dynamics of online reviews E Yazdani, S Gopinath, SJ Carson International Journal of Research in Marketing, 2024 | | 2024 |
| (Mis) alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms E Yazdani, A Chakravarty, J Inman Journal of the Academy of Marketing Science, 1-21, 2024 | | 2024 |
| Understanding of the dynamics of mobile reading: An HMM model of user engagement and content consumption X Zhao, L Huang, L Wang, E Yazdani, C Zhang Production and Operations Management, 2023 | | 2023 |
