| Marketing management 14/e P Kotler, KL Keller, F Ancarani, M Costabile Pearson, 2014 | 6858 | 2014 |
| Marketing management K Philip, K Kevin, A Fabio, M Costabile pearson, 2017 | 2315 | 2017 |
| On braggarts and gossips: A self-enhancement account of word-of-mouth generation and transmission M De Angelis, A Bonezzi, AM Peluso, DD Rucker, M Costabile Journal of Marketing Research 49 (4), 551-563, 2012 | 558 | 2012 |
| Il capitale relazionale dell'impresa. Gestione delle relazioni e della customer loyalty M Costabile The McGraw-Hill Companies, 2001 | 273 | 2001 |
| Principi di marketing P Kotler, G Armstrong, WG Scott Isedi, 2001 | 262 | 2001 |
| Customizing customization: A conceptual framework for interactive personalization F Ricotta, M Costabile Journal of interactive marketing 21 (2), 6-25, 2007 | 228 | 2007 |
| A dynamic model of customer loyalty M Costabile, MA Raimondo, G Miceli 16th IMP-conference, Bath, UK, 2000 | 223 | 2000 |
| How relationship age moderates loyalty formation: The increasing effect of relational equity on customer loyalty MA Raimondo, G " Nino" Miceli, M Costabile Journal of Service Research 11 (2), 142-160, 2008 | 179 | 2008 |
| The effect of social density on word of mouth I Consiglio, M De Angelis, M Costabile Journal of Consumer Research 45 (3), 511-528, 2018 | 142 | 2018 |
| Sustainable luxury brands: Evidence from research and implications for managers C Amatulli, M De Angelis, M Costabile, G Guido Springer, 2017 | 132 | 2017 |
| La misurazione del valore per il cliente. Aspetti metodologici e implicazioni per la gestione dei processi di scambio M Costabile Utet, 1996 | 110 | 1996 |
| Il capitale relazionale: gestione delle relazioni e della customer loyalty M Costabile McGraw-Hill, 2001 | 94 | 2001 |
| Prezzo e valore per il cliente: tecniche di misurazione e applicazioni manageriali B Busacca, M Costabile, F Ancarani Etas Libri, 2004 | 53 | 2004 |
| Are we truly wicked when gossiping at work? The role of valence, interpersonal closeness and social awareness V Tassiello, S Lombardi, M Costabile Journal of Business Research 84, 141-149, 2018 | 48 | 2018 |
| La soddisfazione del cliente. Un'indagine empirica sulle imprese italiane E Valdani, BG Busacca, M Costabile Egea, 1994 | 41 | 1994 |
| Customer satisfaction and trust into the resource-based perspective. Research propositions endorsing the confirmation/disconfirmation paradigm M Costabile Proceedings of the annual conference-European Marketing Academy 1, 77-98, 1998 | 37 | 1998 |
| How language abstractness affects service referral persuasiveness M De Angelis, V Tassiello, C Amatulli, M Costabile Journal of Business Research 72, 119-126, 2017 | 35 | 2017 |
| Il marketing dei contesti territoriali: il potenziale di differenziazione del capitale sociale M Costabile, A Lanza Strategia di marketing del territorio, 72-95, 2000 | 33 | 2000 |
| Un modello dinamico di customer loyalty M Costabile Finanza Marketing e Produzione 2, 3-36, 2000 | 27 | 2000 |
| Coopetition dynamics in convergent industries: Designing scope connections to combine heterogeneous resources F Ancarani, M Costabile Coopetition, 2010 | 26 | 2010 |
