| Strategic herding behavior in peer-to-peer loan auctions M Herzenstein, UM Dholakia, RL Andrews Journal of Interactive Marketing 25 (1), 27-36, 2011 | 553 | 2011 |
| Tell me a good story and I may lend you money: The role of narratives in peer-to-peer lending decisions M Herzenstein, S Sonenshein, UM Dholakia Journal of marketing research 48 (SPL), S138-S149, 2011 | 543 | 2011 |
| Adoption of new and really new products: The effects of self-regulation systems and risk salience M Herzenstein, SS Posavac, JJ Brakus Journal of marketing research 44 (2), 251-260, 2007 | 398 | 2007 |
| The democratization of personal consumer loans? Determinants of success in online peer-to-peer lending communities M Herzenstein, RL Andrews, UM Dholakia, E Lyandres Boston University School of Management Research Paper 14 (6), 1-36, 2008 | 316 | 2008 |
| When words sweat: Identifying signals for loan default in the text of loan applications O Netzer, A Lemaire, M Herzenstein Journal of Marketing Research 56 (6), 960-980, 2019 | 241 | 2019 |
| How accounts shape lending decisions through fostering perceived trustworthiness S Sonenshein, M Herzenstein, UM Dholakia Organizational Behavior and Human Decision Processes 115 (1), 69-84, 2011 | 117 | 2011 |
| How consumers’ attitudes toward direct-to-consumer advertising of prescription drugs influence ad effectiveness, and consumer and physician behavior M Herzenstein, S Misra, SS Posavac Marketing Letters 15, 201-212, 2004 | 88 | 2004 |
| Living with terrorism or withdrawing in terror: Perceived control and consumer avoidance M Herzenstein, S Horsky, SS Posavac Journal of Consumer Behaviour 14 (4), 228-236, 2015 | 59 | 2015 |
| The role of decision importance and the salience of alternatives in determining the consistency between consumers' attitudes and decisions SS Posavac, M Herzenstein, DM Sanbonmatsu Marketing Letters 14, 47-57, 2003 | 33 | 2003 |
| Profits and halos: The role of firm profitability information in consumer inference SS Posavac, M Herzenstein, FR Kardes, S Sundaram Journal of Consumer Psychology 20 (3), 327-337, 2010 | 29 | 2010 |
| When charity begins at home: How personal financial scarcity drives preference for donating locally at the expense of global concerns M Herzenstein, SS Posavac Journal of Economic Psychology 73, 123-135, 2019 | 24 | 2019 |
| How the number of options affects prosocial choice M Herzenstein, UM Dholakia, S Sonenshein International Journal of Research in Marketing 37 (2), 356-370, 2020 | 18 | 2020 |
| Of clouds and zombies: How and when analogical learning improves evaluations of really new products M Herzenstein, S Hoeffler Journal of Consumer Psychology 26 (4), 550-557, 2016 | 15 | 2016 |
| Optimal marketing for really new products S Hoeffler, M Herzenstein Cracking the code: Leveraging consumer psychology to drive profitability 21, 2011 | 14 | 2011 |
| Donating in recessionary times: Resource scarcity, social distance, and charitable giving M Herzenstein, D Small ACR North American Advances, 2012 | 9 | 2012 |
| Treatment of Neovascular Age-Related Macular Degeneration: An Economic Cost-Risk Analysis of Anti–Vascular Endothelial Growth Factor Agents E Moisseiev, YL Tsai, M Herzenstein Ophthalmology Retina 6 (3), 205-212, 2022 | 8 | 2022 |
| CONSUMERS’RESPONSE TO REALLY NEW PRODUCTS: A COHESIVE SYNTHESIS OF CURRENT RESEARCH AND FUTURE RESEARCH DIRECTIONS S Feurer, S Hoeffler, M Zhao, M Herzenstein International Journal of Innovation Management 25 (08), 2150092, 2021 | 8 | 2021 |
| All positive emotions are not created equal: The case of joy and contentment M Herzenstein, M Gardner ACR North American Advances, 2009 | 3 | 2009 |
| The democratization of personal consumer loans? Determinants of the interest rate paid in peer-to-peer lending communities M Herzenstein, RL Andrews, UM Dholakia Working paper, Rice University, 2009 | 2 | 2009 |
| Positive emotions: Theory and application M Herzenstein Advances in Consumer Research 36, 123-126, 2009 | 2 | 2009 |
