| Challenges in managing nonprofit organizations: A research overview B Helmig, M Jegers, I Lapsley Voluntas: International Journal of Voluntary and Nonprofit Organizations 15 …, 2004 | 400 | 2004 |
| Under positive pressure: How stakeholder pressure affects corporate social responsibility implementation B Helmig, K Spraul, D Ingenhoff Business & Society 55 (2), 151-187, 2016 | 313 | 2016 |
| Co-branding: The state of the art B Helmig, JA Huber, PSH Leeflang Schmalenbach Business Review 60, 359-377, 2008 | 312 | 2008 |
| Success and failure of nonprofit organizations: Theoretical foundations, empirical evidence, and future research B Helmig, S Ingerfurth, A Pinz Voluntas: international journal of voluntary and nonprofit organizations 25 …, 2014 | 263 | 2014 |
| Explaining behavioural intentions toward co-branded products B Helmig, JA Huber, P Leeflang Journal of Marketing Management 23 (3-4), 285-304, 2007 | 185 | 2007 |
| Nonprofit-Management B Helmig, R Purtschert Springer Science & Business Media, 2006 | 172 | 2006 |
| Why do donors donate? Examining the effects of organizational identification and identity salience on the relationships among satisfaction, loyalty, and donation behavior S Boenigk, B Helmig Journal of Service Research 16 (4), 533-548, 2013 | 166 | 2013 |
| On the efficiency of public, welfare and private hospitals in Germany over time: a sectoral data envelopment analysis study B Helmig, I Lapsley Health Services Management Research 14 (4), 263-274, 2001 | 155 | 2001 |
| On the effectiveness of social marketing—what do we really know? B Helmig, J Thaler Journal of Nonprofit & Public Sector Marketing 22 (4), 264-287, 2010 | 137 | 2010 |
| Variety-seeking-behavior im Konsumgüterbereich: Beeinflussungsmöglichkeiten durch Marketinginstrumente B Helmig Springer-Verlag, 2013 | 127 | 2013 |
| Do codes of conduct and ethical leadership influence public employees’ attitudes and behaviours? An experimental analysis J Thaler, B Helmig Public Management Review 18 (9), 1365-1399, 2016 | 88 | 2016 |
| Volunteer performance in the light of organizational success: A systematic literature review B Englert, B Helmig Voluntas: international journal of voluntary and nonprofit organizations 29 …, 2018 | 72 | 2018 |
| Valuing organizational values: Assessing the uniqueness of nonprofit values B Helmig, V Hinz, S Ingerfurth Voluntas: international journal of voluntary and nonprofit organizations 26 …, 2015 | 71 | 2015 |
| The optimal design of hospital advertising by means of conjoint measurement DK Tscheulin, B Helmig Journal of Advertising Research 38 (3), 35-46, 1998 | 70 | 1998 |
| Branchenspezifisches Marketing: Grundlagen—Besonderheiten—Gemeinsamkeiten DK Tscheulin, B Helmig Springer-Verlag, 2013 | 63 | 2013 |
| Nonprofit brand strength: What is it? How is it measured? What are its outcomes? W Wymer, HP Gross, B Helmig Voluntas: international journal of voluntary and nonprofit organizations 27 …, 2016 | 60 | 2016 |
| Ökonomischer Erfolg in öffentlichen Krankenhäusern B Helmig Schriften zur öffentlichen Verwaltung und öffentlichen Wirtschaft 185, 2005 | 60 | 2005 |
| Segmenting nonprofit stakeholders to enable successful relationship marketing: A review C Rupp, S Kern, B Helmig International Journal of Nonprofit and Voluntary Sector Marketing 19 (2), 76-91, 2014 | 59 | 2014 |
| Nonprofit marketing B Helmig, J Thaler Third sector research, 151-169, 2010 | 54 | 2010 |
| Knowledge construction in public administration: A discourse analysis of public value F Wallmeier, B Helmig, MK Feeney Public Administration Review 79 (4), 488-499, 2019 | 52 | 2019 |
