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Jenny Jiao
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To err is human: Tolerate humans instead of machines in service failure
N Chen, S Mohanty, J Jiao, X Fan
Journal of Retailing and Consumer Services 59, 102363, 2021
672021
The dual model of materialism: Success versus happiness materialism on present and future life satisfaction
MJ Sirgy, GB Yu, DJ Lee, M Joshanloo, M Bosnjak, J Jiao, A Ekici, ...
Applied Research in Quality of Life 16, 201-220, 2021
542021
The Effects of Goal Publicity, Feedback and Self-regulation Effectiveness on Goal Persistence in the Social Media World
C Jiao, Jinfeng and Cole
Consumer Psychology in a Social Media World, 2015
48*2015
Can Lonely People Behave Morally? The Joint Influence of Loneliness and Empathy on Moral Identity
J Jiao, J Wang
Journal of Consumer Psychology, 2018
342018
Does the length of a review matter in perceived helpfulness? The moderating role of product experience
H Jia, S Shin, J Jiao
Journal of research in Interactive Marketing 16 (2), 221-236, 2022
332022
The shape of loneliness: The relationship between loneliness and consumer preference for angular versus circular shapes
N Chen, JJ Jiao, X Fan, SK Li
Journal of Business Research 136, 612-629, 2021
312021
The effects of materialism on economic motivation and subjective well-being
MJ Sirgy, JJ Jiao, DJ Lee, G Yu, E Gurel-Atay, T Rittenburg
Annual Macromarketing Conference 744, 2015
72015
Responses to ethical scenarios: The impact of trade-off salience on competing construal level effects
NB Amaral, J Jiao
Journal of Business Ethics, 1-18, 2023
52023
Sincere or exciting? Brand personality and argument quality on brand attitude
J Jiao, IP Levin, GJ Gaeth, S Chatterjee
Journal of Consumer Behaviour 21 (6), 1268-1279, 2022
52022
Deriving happiness through extraordinary or ordinary brand experiences in times of COVID‐19 threat
J Jiao, FC Lu, N Chen
Journal of Consumer Affairs 56 (3), 1392-1419, 2022
52022
Loneliness and Moral Judgment (Does Loneliness Make Moral Judgment More Permissible?)
JJ Jiao, JA Wang
ACR North American Advances, 2013
52013
The Effects of Goal Publicity and Self‐Monitoring on Escalation of Goal Commitment
J Jiao, CA Cole
Journal of Consumer Behaviour 19 (3), 219-228, 2020
42020
Pride and licensing effects: When being good gives us permission to be a little bad
J Jiao
The University of Iowa, 2015
22015
Collecting and preserving memories from the Virginia Tech Tragedy: realizing a web archive
B Jesiek, J Hunsinger
na, 2009
22009
The effects of authentic and hubristic pride on indulgence
J Jiao, C Cole, G Gaeth
European Journal of Marketing 56 (12), 3249-3271, 2022
12022
Can Investing Diaries be Hazardous to Your Financial Health?
MC Cipriano, TS Gruca, J Jiao
The Journal of Prediction Markets 14 (1), 105-125, 2020
12020
MISTAKE MADE BY MACHINE: BIAS IN SERVICE-FAILURE WHERE TO ERROR IS ONLY HUMAN
N Chen, S Mohanty, J Jiao, X Fan
2020 AMA Summer Academic Conference, 969, 2020
2020
The Effects of Goal Publicity on Goal Persistence in the Social Media World
Jinfeng (Jenny) Jiao and Catherine Cole
Consumer Psychology in a Social Media World, 139-160, 2019
2019
10-J: Fluency Leads to Overconfidence in Decision Making
FC Lu, JJ Jiao
ACR North American Advances, 2017
2017
Is It Still Important to Be a Moral Person When You Are Lonely?
JJ Jiao, JA Wang
ACR North American Advances, 2017
2017
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