| Big Data consumer analytics and the transformation of marketing S Erevelles, N Fukawa, L Swayne Journal of business research 69 (2), 897-904, 2016 | 1771 | 2016 |
| An analysis of B2B ingredient co-branding relationships S Erevelles, TH Stevenson, S Srinivasan, N Fukawa Industrial Marketing Management 37 (8), 940-952, 2008 | 137 | 2008 |
| The role of affect in personal selling and sales management S Erevelles, N Fukawa Journal of personal selling & sales management 33 (1), 7-24, 2013 | 81 | 2013 |
| Dynamic capability and open-source strategy in the age of digital transformation N Fukawa, Y Zhang, S Erevelles Journal of Open Innovation: Technology, Market, and Complexity 7 (3), 175, 2021 | 27 | 2021 |
| Imagination in marketing S Erevelles, V Horton, N Fukawa Marketing Management Journal 17 (2), 109-119, 2007 | 26 | 2007 |
| Understanding B2C brand alliances between manufacturers and suppliers S Erevelles, V Horton, N Fukawa Marketing Management Journal 18 (2), 32-46, 2008 | 23 | 2008 |
| Enhancing innovation via the digital twin N Fukawa, A Rindfleisch Journal of Product Innovation Management 40 (4), 391-406, 2023 | 19 | 2023 |
| A fluency heuristic account of supraliminal prime effects on product preference N Fukawa, RW Niedrich Psychology & Marketing 32 (11), 1061-1078, 2015 | 17 | 2015 |
| Pattern selection in the Schnakenberg equations: From normal to anomalous diffusion H Khudhair, Y Zhang, N Fukawa Numerical Methods for Partial Differential Equations, 1-18, 2021 | 13 | 2021 |
| Perceived reasonableness and morals in service encounters N Fukawa, S Erevelles Journal of Business Ethics 125, 381-400, 2014 | 13 | 2014 |
| Robots in retail: Rolling out the Whiz A Rindfleisch, N Fukawa, N Onzo AMS Review 12 (3), 238-244, 2022 | 12 | 2022 |
| Profit-sharing between an open-source firm and application developers—Maximizing profits from applications and in-application advertisements N Fukawa, Y Zhang Industrial Marketing Management 48, 111-120, 2015 | 11 | 2015 |
| Robots on Blockchain: Emergence of Robotic Service Organizations N Fukawa Journal of Service Management Research 4 (1), 9–20, 2020 | 7 | 2020 |
| Priming effects on affective preference for healthy products over unhealthy products upon brand exposure N Fukawa Social Marketing Quarterly 22 (1), 34-53, 2016 | 7 | 2016 |
| The Concept of ‘Imaginative Intensity’ in Advertising S Erevelles, R Roundtree, G Zinkhan, N Fukawa Journal of Advertising 37 (4), 144-149, 2008 | 6 | 2008 |
| Understanding B2B Relationships Between an Open-Source Firm and Application Developers: Sharing Profits from Applications and In-Application Advertisements N Fukawa, Y Zhang Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 3 | 2016 |
| Consumers’ willingness to try a robotic shopping assistant: the role of imagery: an abstract N Fukawa, YS Huang Academy of Marketing Science Annual Conference, 89-89, 2018 | 2 | 2018 |
| Pepper, just show me the way! How robotic shopping assistants should look and act N Fukawa, YS Huang, BJ Babin Journal of Consumer Behaviour 23 (3), 1329-1356, 2024 | 1 | 2024 |
| Open-source strategy to enhance imaginative intensity and profits N Fukawa, Y Zhang, S Erevelles Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 1 | 2016 |
| Moving Segmentation Up the Supply-Chain: Supply Chain Segmentation and Artificial Neural Networks S Erevelles, N Fukawa Supply Chain, 2008 | 1 | 2008 |
