| Whose view is it anyway? Media coverage of litigation in for-profit firms’ role in the opioid crisis ET Gratz, ME Sarkees, MP Fitzgerald Journal of Marketing Theory and Practice 30 (4), 440-456, 2022 | 2 | 2022 |
| “You can't make me do it!” A model of consumer compliance VP Bharti, ET Gratz, MP Fitzgerald Journal of Consumer Affairs, 2022 | 1 | 2022 |
| THE IMPACT OF INCREASED DISABILITY REPRESENTATION IN MEDIA ON ATTITUDE TOWARD THE DISABILITY COMMUNITY AND ATTITUDE TOWARD THE FIRM ET Gratz, MP Fitzgerald 2021 AMA Marketing and Public Policy Conference, 434-435, 2021 | | 2021 |
| Social Distancing Rhetoric VP Bharti, ET Gratz, MP Fitzgerald 2021 AMA Summer Academic Conference, 224-235, 2021 | | 2021 |
| THE IMPACT OF POLITICAL SHOCKS AND POLITICAL HOMELESSNESS ON POLITICAL ACTIVISM E Gratz, MP Fitzgerald, E Tanner 2020 AMA Marketing + Public Policy Conference, 167-168, 2020 | | 2020 |
| OPIOID CRISIS: STAKEHOLDER FRAMING, SHAMING AND BLAMING THROUGH COMMUNICATIONS E Gratz, MP Fitzgerald, M Sarkees 2020 AMA Marketing+ Public Policy Conference, 108, 2020 | | 2020 |
| Cow-nterfeit Information: The Side Effects of Antibiotic-Free Milk Labeling EC Tanner, LA Cook, ET Gratz 2018 Society for Marketing Advances Conference, 2018 | | 2018 |
M. Paula Fitzgerald (aka Paula F. Bone)Professor of Marketing, John Chambers College of Business and Economics, West Virginia University在 mix.wvu.edu 的电子邮件经过验证
M. Paula Fitzgerald (aka Paula F. Bone)Professor of Marketing, John Chambers College of Business and Economics, West Virginia University在 mix.wvu.edu 的电子邮件经过验证