| Antecedents of green purchase behaviour: an examination of altruism and environmental knowledge L Wang, PPW Wong, E Narayanan Alagas International Journal of Culture, Tourism and Hospitality Research 14 (1), 63-82, 2020 | 145 | 2020 |
| The demographic impact of consumer green purchase intention toward green hotel selection in China L Wang, PPW Wong, EA Narayanan Tourism and Hospitality Research 20 (2), 210-222, 2020 | 132 | 2020 |
| the influence of destination competitiveness on customer-based brand equity PPW Wong, K Teoh Journal of Destination Marketing & Management 4, 206-212, 2015 | 92 | 2015 |
| Green hotel selection of Chinese consumers: A planned behavior perspective L Wang, PPW Wong, E Narayanan Alagas, WM Chee Journal of China Tourism Research 15 (2), 192-212, 2019 | 91 | 2019 |
| Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach L Wang, PPW Wong Tourism Review 76 (5), 1164-1180, 2020 | 83 | 2020 |
| Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviour L Wang, PPW Wong, Q Zhang Tourism Review 76 (4), 749-763, 2021 | 61 | 2021 |
| Purchase intention for green cars among Chinese millennials: merging the value–attitude–behavior theory and theory of planned behavior L Wang, Q Zhang, PPW Wong Frontiers in Psychology 13, 786292, 2022 | 55 | 2022 |
| Consumers’ intention to visit green hotels–a goal-framing theory perspective L Wang, ZX Wang, Q Zhang, A Jebbouri, PPW Wong Journal of Sustainable Tourism 30 (8), 1837-1857, 2022 | 53 | 2022 |
| role of components of destination competitiveness in the relationship between customer-based brand equity and destination loyalty PPW Wong Current Issues in Tourism, 25, 2015 | 53 | 2015 |
| The impact of tourists’ perceptions of space-launch tourism: An extension of the theory of planned behavior approach L Wang, CF Fu, PP Wong, Q Zhang Journal of China Tourism Research 18 (3), 549-568, 2022 | 32 | 2022 |
| Effect of prolonged political unrest on tourism. A Soemodinoto, PP Wong, M Saleh Annals of Tourism Research 28 (4), 1056-1060, 2001 | 32 | 2001 |
| Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective CP Wang, Q Zhang, PPW Wong, L Wang Frontiers in Psychology 14, 1139116, 2023 | 21 | 2023 |
| competitiveness of Malaysian Destinations and its influence on destination loyalty PPW Wong Anatolia, an International Journal of Tourism and Hospitality Research 28 (2 …, 2017 | 17 | 2017 |
| A deeper understanding of attitude and norm applicable to green hotel selection L Wang, YX Shao, JY Heng, Y Cheng, Y Xu, ZX Wang, PPW Wong Journal of Quality Assurance in Hospitality & Tourism, 1-33, 2023 | 16 | 2023 |
| The effect of social and personal norm on intention to patronize green hotels: Extension of theory of planned behavior L Wang, Q Zhang, YY Ding, PPW Wong Journal of China Tourism Research 19 (2), 311-334, 2023 | 15 | 2023 |
| Impact of familiarity and green image on satisfaction and loyalty among young green hotels’ guests–A developing country’s perspective L Wang, Q Zhang, PPW Wong Frontiers in Psychology 13, 899118, 2022 | 9 | 2022 |
| Consumer motivations, attitude and behavioral intention toward green hotel selection L Wang, ZX Wang, PPW Wong, Q Zhang Journal of Tourism, Culinary and Entrepreneurship 1 (2), 79-104, 2021 | 9 | 2021 |
| Adopting a network marketing model as a distribution channel for hotels in the Maldives: An exploratory study A Wong, Philip P.W., Nasir International Journal of Hospitality and Tourism Administration, 2019 | 8* | 2019 |
| Use and perceptions of electronic cigarettes among young Chinese generation: expanding the theory of planned behaviour L Wang, Q Zhang, MR Cao, PPW Wong International Journal of Humanities, Management and Social Science (IJ …, 2022 | 7 | 2022 |
| The influence of customer-based brand equity on destination loyalty in Malaysian urban destinations PPW Wong Tourism Analysis 24 (2), 249-254, 2019 | 7 | 2019 |
