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Yvette M Sterbenk
Yvette M Sterbenk
在 ithaca.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’
S Champlin, Y Sterbenk, K Windels, M Poteet
International journal of advertising 38 (8), 1240-1263, 2019
1522019
Is femvertising the new greenwashing? Examining corporate commitment to gender equality
Y Sterbenk, S Champlin, K Windels, S Shelton
Journal of Business Ethics 177 (3), 491-505, 2022
1332022
Selling feminism: How female empowerment campaigns employ postfeminist discourses
K Windels, S Champlin, S Shelton, Y Sterbenk, M Poteet
Journal of Advertising 49 (1), 18-33, 2020
1262020
Agencies as agents of change: Considering social responsibility in the advertising curriculum
S Champlin, Y Sterbenk
Journal of Advertising Education 22 (2), 137-143, 2018
222018
Silence has no place: A framing analysis of corporate statements about racial inequity, immigration policy and LGBTQ rights
YM Sterbenk, J Ward, R Luttrell, S Shelton
Corporate Communications: An International Journal 27 (2), 404-421, 2022
102022
Exploring critical issues in event planning through a group research and jigsaw presentation project
Y Sterbenk
Journal of Hospitality, Leisure, Sport & Tourism Education 31, 100401, 2022
12022
Winter, You Win: Ithaca Convention and Visitors Bureau “Surrenders” to Key West with an Unconventional Campaign that Goes Viral: SPECIAL SECTION: CONTEMPORARY MARKETING …
AA Flowers, Y Sterbenk
Case Studies in Strategic Communication 5 (1), 2016
12016
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