How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’ S Champlin, Y Sterbenk, K Windels, M Poteet International journal of advertising 38 (8), 1240-1263, 2019 | 152 | 2019 |
Is femvertising the new greenwashing? Examining corporate commitment to gender equality Y Sterbenk, S Champlin, K Windels, S Shelton Journal of Business Ethics 177 (3), 491-505, 2022 | 133 | 2022 |
Selling feminism: How female empowerment campaigns employ postfeminist discourses K Windels, S Champlin, S Shelton, Y Sterbenk, M Poteet Journal of Advertising 49 (1), 18-33, 2020 | 126 | 2020 |
Agencies as agents of change: Considering social responsibility in the advertising curriculum S Champlin, Y Sterbenk Journal of Advertising Education 22 (2), 137-143, 2018 | 22 | 2018 |
Silence has no place: A framing analysis of corporate statements about racial inequity, immigration policy and LGBTQ rights YM Sterbenk, J Ward, R Luttrell, S Shelton Corporate Communications: An International Journal 27 (2), 404-421, 2022 | 10 | 2022 |
Exploring critical issues in event planning through a group research and jigsaw presentation project Y Sterbenk Journal of Hospitality, Leisure, Sport & Tourism Education 31, 100401, 2022 | 1 | 2022 |
Winter, You Win: Ithaca Convention and Visitors Bureau “Surrenders” to Key West with an Unconventional Campaign that Goes Viral: SPECIAL SECTION: CONTEMPORARY MARKETING … AA Flowers, Y Sterbenk Case Studies in Strategic Communication 5 (1), 2016 | 1 | 2016 |