| Domo arigato Mr. Roboto: Emergence of automated social presence in organizational frontlines and customers’ service experiences J Van Doorn, M Mende, SM Noble, J Hulland, AL Ostrom, D Grewal, ... Journal of service research 20 (1), 43-58, 2017 | 1161 | 2017 |
| Transformative service research: An agenda for the future L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ... Journal of Business Research 66 (8), 1203-1210, 2013 | 1089 | 2013 |
| Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses M Mende, ML Scott, J Van Doorn, D Grewal, I Shanks Journal of Marketing Research 56 (4), 535-556, 2019 | 831 | 2019 |
| Conceptualisation and aspirations of transformative service research M Rosenbaum, C Corus, A Ostrom, L Anderson, R Fisk, A Gallan, ... Journal of Research for Consumers, 2011 | 339 | 2011 |
| Decoding customer–firm relationships: how attachment styles help explain customers' preferences for closeness, repurchase intentions, and changes in relationship breadth M Mende, RN Bolton, MJ Bitner Journal of Marketing Research 50 (1), 125-142, 2013 | 321 | 2013 |
| Judging the book by its cover? How consumers decode conspicuous consumption cues in buyer–seller relationships ML Scott, M Mende, LE Bolton Journal of Marketing Research 50 (3), 334-347, 2013 | 246 | 2013 |
| Coproduction of transformative services as a pathway to improved consumer well-being: Findings from a longitudinal study on financial counseling M Mende, J Van Doorn Journal of Service Research 18 (3), 351-368, 2015 | 184 | 2015 |
| Why attachment security matters: How customers' attachment styles influence their relationships with service firms and service employees M Mende, RN Bolton Journal of Service Research 14 (3), 285-301, 2011 | 180 | 2011 |
| Frontline cyborgs at your service: How human enhancement technologies affect customer experiences in retail, sales, and service settings D Grewal, M Kroschke, M Mende, AL Roggeveen, ML Scott Journal of Interactive Marketing 51 (1), 9-25, 2020 | 122 | 2020 |
| The Fifth Industrial Revolution: How harmonious human–machine collaboration is triggering a retail and service [r] evolution SM Noble, M Mende, D Grewal, A Parasuraman Journal of Retailing 98 (2), 199-208, 2022 | 115 | 2022 |
| Responsibility and well-being: resource integration under responsibilization in expert services L Anderson, J Spanjol, JG Jefferies, AL Ostrom, C Nations Baker, ... Journal of Public Policy & Marketing 35 (2), 262-279, 2016 | 107 | 2016 |
| Retail apocalypse or golden opportunity for retail frontline management? M Mende Journal of Retailing 95 (2), 84, 2019 | 72 | 2019 |
| Activating consumers for better service coproduction outcomes through eustress: the interplay of firm-assigned workload, service literacy, and organizational support M Mende, ML Scott, MJ Bitner, AL Ostrom Journal of Public Policy & Marketing 36 (1), 137-155, 2017 | 68 | 2017 |
| The marketing of love: How attachment styles affect romantic consumption journeys M Mende, ML Scott, AM Garvey, LE Bolton Journal of the Academy of Marketing Science 47, 255-273, 2019 | 67 | 2019 |
| Getting personal in public!? How consumers respond to public personalized advertising in retail stores NJ Hess, CM Kelley, ML Scott, M Mende, JH Schumann Journal of Retailing 96 (3), 344-361, 2020 | 50 | 2020 |
| Time to Flatten the Curves on COVID-19 and Climate Change. Marketing Can Help. M Mende, V Misra Journal of Public Policy & Marketing 40 (1), 94-96, 2021 | 46 | 2021 |
| May the force be with you: Expanding the scope for marketing research as a force for good in a sustainable world M Mende, ML Scott Journal of Public Policy & Marketing 40 (2), 116-125, 2021 | 44 | 2021 |
| Improving financial inclusion through communal financial orientation: How financial service providers can better engage consumers in banking deserts M Mende, LC Salisbury, GY Nenkov, ML Scott Journal of Consumer Psychology 30 (2), 379-391, 2020 | 40 | 2020 |
| Marketing, through the eyes of the stigmatized CM Harmeling, M Mende, ML Scott, RW Palmatier Journal of Marketing Research 58 (2), 223-245, 2021 | 38 | 2021 |
| How consumers assess free E-services: The role of benefit-inflation and cost-deflation effects BA Hüttel, JH Schumann, M Mende, ML Scott, CJ Wagner Journal of Service Research 21 (3), 267-283, 2018 | 35 | 2018 |
