| An odyssey into virtual worlds: exploring the impacts of technological and spatial environments on intention to purchase virtual products A Animesh, A Pinsonneault, SB Yang, W Oh MIS quarterly, 789-810, 2011 | 746 | 2011 |
| On the assessment of the strategic value of information technologies: conceptual and analytical approaches W Oh, A Pinsonneault MIS quarterly, 239-265, 2007 | 658 | 2007 |
| Value cocreation and wealth spillover in open innovation alliances K Han, W Oh, KS Im, RM Chang, H Oh, A Pinsonneault Mis Quarterly, 291-315, 2012 | 354 | 2012 |
| Membership herding and network stability in the open source community: The Ising perspective W Oh, S Jeon Management science 53 (7), 1086-1101, 2007 | 254 | 2007 |
| Thumbs up, sales up? The contingent effect of Facebook likes on sales performance in social commerce K Lee, B Lee, W Oh Journal of Management Information Systems 32 (4), 109-143, 2015 | 219 | 2015 |
| The market's perception of the transactional risks of information technology outsourcing announcements W Oh, MJ Gallivan, JW Kim Journal of Management Information Systems 22 (4), 271-303, 2006 | 210 | 2006 |
| Investigating Recognition-based Performance in an Open Content Community: A Social Capital Perspective OC Oh. W. Information and Management 44 (3), 240-252, 2007 | 196 | 2007 |
| Excessive dependence on mobile social apps: A rational addiction perspective HE Kwon, H So, SP Han, W Oh Information Systems Research 27 (4), 919-939, 2016 | 183 | 2016 |
| Analyzing IT outsourcing relationships as alliances among multiple clients and vendors MJ Gallivan, W Oh Proceedings of the 32nd Annual Hawaii International Conference on Systems …, 1999 | 180 | 1999 |
| Coauthorship dynamics and knowledge capital: The patterns of cross-disciplinary collaboration in information systems research W Oh, JN Choi, K Kim Journal of Management Information Systems 22 (3), 266-292, 2005 | 161 | 2005 |
| Mobile app analytics SP Han, S Park, W Oh MIS quarterly 40 (4), 983-1008, 2016 | 128 | 2016 |
| The impact of e-commerce on competition in the retail brokerage industry Y Bakos, HC Lucas Jr, W Oh, G Simon, S Viswanathan, BW Weber Information Systems Research 16 (4), 352-371, 2005 | 125 | 2005 |
| A social network-based inference model for validating customer profile data SH Park, SY Huh, W Oh, SP Han MIS quarterly, 1217-1237, 2012 | 121 | 2012 |
| Information technology and pricing decisions: Price adjustments in online computer markets W Oh, HC Lucas Jr MIS quarterly, 755-775, 2006 | 117 | 2006 |
| Shipping fees or shipping free? A tale of two price partitioning strategies in online retailing M Gümüş, S Li, W Oh, S Ray Production and operations management 22 (4), 758-776, 2013 | 113 | 2013 |
| The strategic value of IT insourcing: an IT-enabled business process perspective WG Qu, W Oh, A Pinsonneault The Journal of Strategic Information Systems 19 (2), 96-108, 2010 | 111 | 2010 |
| The moderating effect of context on the market reaction to IT investments W Oh, JW Ki m, VJ Richardson Journal of Information Systems 20 (1), 19-44, 2006 | 87 | 2006 |
| Seizing the commuting moment: Contextual targeting based on mobile transportation apps A Ghose, HE Kwon, D Lee, W Oh Information Systems Research 30 (1), 154-174, 2019 | 80 | 2019 |
| Influence of industry characteristics on information technology outsourcing WG Qu, A Pinsoneault, W Oh Journal of Management Information Systems 27 (4), 99-128, 2011 | 78 | 2011 |
| C2C versus B2C: A comparison of the winner's curse in two types of electronic auctions W Oh International Journal of Electronic Commerce 6 (4), 115-138, 2002 | 73 | 2002 |
