| Brand experience manual: bridging the gap between brand strategy and customer experience MA Motta-Filho Review of Managerial Science 15 (5), 1173-1204, 2021 | 29 | 2021 |
| The brand experience manual: Addressing the gap between brand strategy and new service development MA da MOTTA FILHO Leading through design, 667, 2012 | 19 | 2012 |
| Designing for brand experience: operationalizing a service dominant logic approach to branding through service design MA Motta-Filho Oslo School of Architecture and Design, 2017 | 10 | 2017 |
| Data science for service design: An introductory overview of methods and opportunities Y Kunneman, M Alves da Motta-Filho, J van der Waa The Design Journal 25 (2), 186-204, 2022 | 4 | 2022 |
| Design for and from Recycling: Towards a designer guide for plastic packaging S Meijer, B de Koeijer, MA da Motta-Filho 30th IAPRI Member Conference 2021, 2021 | 2 | 2021 |
| Data Science for Service Design: An exploration of methods Y Kunneman, M Alves da Motta Filho DRS2020, 2020 | 2 | 2020 |
| Brand Experience Proposition: Bridging Branding and Service Design M MOTTA FILHO, V Roto Academic Design Management Conference, 2018 | 1 | 2018 |
| Building brand trust through customers’ experiences M Motta-Filho Innovating for Trust, 2017 | 1 | 2017 |
| Track 4. j Introduction: Experience Design–Method and Evaluation M CHEUNG, K KUZMINA, MA DA MOTTA FILHO Conference Proceedings of the Academy for Design Innovation Management 2 (1 …, 2019 | | 2019 |
| A Customer Experience-centric Approach to Service Quality MA da Motta Filho Touchpoint 10 (2), 78-83, 2018 | | 2018 |
| Service Branding: Operationalizing a Customer Experience Centric Approach To Branding MA da Motta Filho International Conference on Marketing and Design: Intersections and Challenges, 2018 | | 2018 |
| Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition MA da Motta Filho DerMarkentag 2018: Konferenz zur Zukunft der Markenführung, 2018 | | 2018 |
| O papel do website na transmissão da identidade de marca de uma destinação turística: o caso do Portal Vivendo Pernambuco MA MOTTA FILHO Universidade Federal de Pernambuco, 2011 | | 2011 |
| Congruência entre Identidade e Imagem de Marca: Uma Análise a Partir de Web Sites das Principais Companhias Aéreas Brasileiras MA da Motta Filho, AG de Souza, ML de Azevedo Barbosa VII Seminário da Associação Brasileira de Pesquisa e Pós-Graduação em Turismo, 2010 | | 2010 |
