Emotional branding and the strategic value of the doppelgänger brand image CJ Thompson, A Rindfleisch, Z Arsel Journal of marketing 70 (1), 50-64, 2006 | 1315 | 2006 |
The Starbucks brandscape and consumers'(anticorporate) experiences of glocalization CJ Thompson, Z Arsel Journal of consumer research 31 (3), 631-642, 2004 | 1198 | 2004 |
Taste regimes and market-mediated practice Z Arsel, J Bean Journal of Consumer Research 39 (5), 899-917, 2013 | 604 | 2013 |
Demythologizing consumption practices: How consumers protect their field-dependent identity investments from devaluing marketplace myths Z Arsel, CJ Thompson Journal of consumer research 37 (5), 791-806, 2011 | 571 | 2011 |
Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews Z Arsel Journal of Consumer Research 44 (4), 939-948, 2017 | 438 | 2017 |
Place attachment in commercial settings: A gift economy perspective A Debenedetti, H Oppewal, Z Arsel Journal of Consumer Research 40 (5), 904-923, 2014 | 275 | 2014 |
Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda Z Arsel, D Crockett, ML Scott Journal of Consumer Research 48 (5), 920-933, 2022 | 140 | 2022 |
Hybrid pro-social exchange systems: The case of Freecycle Z Arsel, S Dobscha Advances in consumer research 39 (1), 66-67, 2011 | 87 | 2011 |
Introduction: Theorising gender and gendering theory in marketing and consumer research Z Arsel, K Eräranta, J Moisander Gendering Theory in Marketing and Consumer Research, 13-18, 2018 | 59 | 2018 |
Assembling markets and value Z Arsel Assembling Consumption, 32-41, 2015 | 36 | 2015 |
Managing Communities of Co-creation around Consumer Engagement Styles E Martineau, Z Arsel Journal of the Association for Consumer Research 2 (2), 179-195, 2017 | 26 | 2017 |
Passing the buck versus sharing responsibility: the roles of government, firms, and consumers in marketplace risks during COVID-19 A Aboelenien, Z Arsel, CH Cho Journal of the Association for Consumer Research 6 (1), 149-158, 2021 | 25 | 2021 |
Blogs Z Arsel, X Zhao The Routledge Companion to Digital Consumption, Routledge, New York, NY, 53-61, 2013 | 22 | 2013 |
A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets PY Dolbec, Z Arsel, A Aboelenien Journal of Marketing, 00222429221093624, 2022 | 21 | 2022 |
Meat: historicizing an icon through marketplace contestations A Aboelenien, Z Arsel Consumption, Markets & Culture, 2022 | 12 | 2022 |
Exploring the social dynamics of online bartering Z Arsel ACR North American Advances, 2010 | 11 | 2010 |
Taste A Pomiès, Z Arsel, J Bean Consumption Markets & Culture 24 (1), 1-5, 2021 | 10 | 2021 |
Identity degrading brands Z Arsel, S Stewart Strong brands, strong relationships, 106-116, 2015 | 9 | 2015 |
Market Work and the Formation of the Omnivorous Consumer Subject A Pomiès, Z Arsel Journal of Consumer Research, 2022 | 8 | 2022 |
Fazendo Perguntas Com Um Foco Reflexivo: Um Guia Para o Planejamento e Condução de Entrevistas Z Arsel Revista Interdisciplinar de Marketing 8 (2), 84-98, 2019 | 8 | 2019 |