| Understanding professional service expectations: do we know what our students expect in a quality education? MD Shank, M Walker, T Hayes Journal of Professional Services Marketing 13 (1), 71-89, 1996 | 301 | 1996 |
| Delphi study of the future of marketing of higher education T Hayes Journal of business research 60 (9), 927-931, 2007 | 170 | 2007 |
| Social networking as an admission tool: A case study in success TJ Hayes, D Ruschman, MM Walker Journal of Marketing for Higher Education 19 (2), 109-124, 2009 | 165 | 2009 |
| Registered nurse perceptions of factors contributing to the inconsistent brand image of the nursing profession JA Godsey, DM Houghton, T Hayes Nursing outlook 68 (6), 808-821, 2020 | 119 | 2020 |
| Focus group interviews: A reader TJ Hayes, CB Tatham (No Title), 1989 | 61 | 1989 |
| How students choose a college: A qualitative approach TJ Hayes Journal of Marketing for HIGHER EDUCATION 2 (1), 19-28, 1989 | 59 | 1989 |
| Cross-cultural differences in student expectations MD Shank, M Walker, TJ Hayes Journal of Marketing for Higher Education 7 (1), 17-32, 1996 | 48 | 1996 |
| New strategies in higher education marketing JA Burns, TJ Hayes Routledge, 2012 | 36 | 2012 |
| Marketing colleges and universities: A services approach TJ Hayes Case, 2009 | 36 | 2009 |
| A comparison of two behavioral influence techniques for improving blood donor recruitment TJ Hayes, FR Dwyer, TJ Greenwalt, NA Coe Transfusion 24 (5), 399-403, 1984 | 34 | 1984 |
| Can brand theory help re‐position the brand image of nursing? J Godsey, B Perrott, T Hayes Journal of nursing management 28 (4), 968-975, 2020 | 27 | 2020 |
| Image and the University TJ Hayes Journal of marketing for higher education 4 (1-2), 423-425, 1993 | 23 | 1993 |
| University service expectations: a marketing orientation applied to higher education M Shank, M Walker, TJ Hayes The Symposium for the Marketing of Higher Education 4, 100-111, 1993 | 17 | 1993 |
| Development and testing of three unique scales measuring the brand image of nursing JA Godsey, T Hayes, C Schertzer, R Kallmeyer International Journal of Pharmaceutical and Healthcare Marketing 12 (1), 2-14, 2018 | 16 | 2018 |
| Promoting to women: It’s not what you think T Hayes, H Walker, G Trebbi Proceedings for the Symposium for the Marketing of Higher Education, 1995 | 14 | 1995 |
| Diversity in the classroom: gender differences in student expectations M Walker, M Shank, T Hayes Proceedings of the Annual Meeting of the Southern Marketing Association, 1994 | 8 | 1994 |
| The flexible focus group: designing and implementing effective and creative research TJ Hayes Product testing with consumers for research guidance, 1989 | 8 | 1989 |
| Focus group interviews: A reader. Chicago: American Marketing Association TJ Hayes, CB Tatham | 8 | 1989 |
| The state of Higher Ed branding: A survey of marketing leaders D Maue, T Hayes mStoner, Chicago, IL, 2015 | 7 | 2015 |
| All nurses are leaders: 5 steps to reconstruct the professional identity and brand image of nursing. T Godsey, J.A. & Hayes Nurse Leader, 2023 | 5 | 2023 |
