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Ekaterina Panina
Ekaterina Panina
Postdoctoral Researcher, University of Turku
在 utu.fi 的电子邮件经过验证 - 首页
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Challenging the" integration imperative": A customer perspective on omnichannel journeys
I Gasparin, E Panina, L Becker, M Yrjölä, E Jaakkola, C Pizzutti
Journal of Retailing and Consumer Services 64, 102829, 2022
692022
Understanding and Managing Customer Experiences
E Jaakkola, L Becker, E Panina
The Palgrave Handbook of Service Management, 655-675, 2022
112022
Customer buying experience in multichannel retailing: Transition fluency during customers’ interactions with click-and-mortar furniture and interior design retailers
E Panina
fi= Turun yliopisto| en= University of Turku|, 2017
12017
CUSTOMER EXPERIENCE MANAGEMENT IN BUSINESS MARKETS
E Panina
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