| Safe together, vulnerable apart: How interstitial space in text logos impacts brand attitudes in tight versus loose cultures T Gupta, H Hagtvedt Journal of Consumer Research 48 (3), 474-491, 2021 | 42 | 2021 |
| Navigating from programme loyalty to company loyalty S Gupta, T Gupta, G Shainesh IIMB management review 30 (3), 196-206, 2018 | 40 | 2018 |
| Involvement with experience: A path to brand loyalty S Gupta, T Gupta, G Shainesh Indore Management Journal, 1, 2015 | 3 | 2015 |
| More the merrier: Effects of plural brand names on perceived entitativity and brand attitude T Gupta, S Chen, S Mohanty Journal of Consumer Psychology, 2024 | 2 | 2024 |
| Marketing to bottom-of-the-pyramid consumers in an emerging market: The responses of mainstream consumers R Gupta, D Chandrasekaran, S Sen, T Gupta Journal of Business Ethics 191 (4), 739-755, 2024 | 1 | 2024 |
| Dual envy influences online shoppers' intention to purchase luxury counterfeits T Gupta, PK Lyndem International Journal of Consumer Studies 48 (2), e13036, 2024 | 1 | 2024 |
| Two Shades of Green: Unravelling the Composition, Antecedents and Consequences of Benign and Malicious Envy on Brand Attitude. T Gupta, PK Lyndem Advances in Consumer Research 44, 2016 | 1 | 2016 |
| When the Breadwinner Is Locked At Home: Interaction of Domesticity and Masculine Identity T Gupta, V Trivedi, R Kapoor ACR North American Advances, 2021 | | 2021 |
| Cultural effects on perceived affordances of visual branding T Gupta Indian Institute of Management Bangalore, 2020 | | 2020 |
| Consumer Culture Theory in the Asia-Pacific Region: Accomplishments, Challenges, Opportunities E John Arnould, S Askegaard, J Cayla, T Ghoshal, T Gupta ACR Asia-Pacific Advances, 2018 | | 2018 |
| Evil Eye: The business of anticipated malicious envy in India PK Lyndem, T Gupta | | 2016 |
| Paradoxical Safety Signals: Cultural Tightness Shapes Contingent Meanings of Interstitial Space in Logos T Gupta, H Hagtvedt, A Mulky | | |
Henrik HagtvedtAssociate Professor of Marketing, Boston College在 bc.edu 的电子邮件经过验证
