Value‐based segmentation of luxury consumption behavior KP Wiedmann, N Hennigs, A Siebels Psychology & Marketing 26 (7), 625-651, 2009 | 1569 | 2009 |
Measuring consumers' luxury value perception: a cross-cultural framework KP Wiedmann, N Hennigs, A Siebels Academy of Marketing Science Review 2007, 1, 2007 | 1064 | 2007 |
How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany G Walsh, K Dinnie, KP Wiedmann Journal of Services Marketing 20 (6), 412-420, 2006 | 420 | 2006 |
What is the value of luxury? A cross‐cultural consumer perspective N Hennigs, KP Wiedmann, C Klarmann, S Strehlau, B Godey, D Pederzoli, ... Psychology & Marketing 29 (12), 1018-1034, 2012 | 407 | 2012 |
Attractiveness, trustworthiness and expertise–social influencers’ winning formula? KP Wiedmann, W Von Mettenheim Journal of Product & Brand Management 30 (5), 707-725, 2020 | 384 | 2020 |
Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability I Balderjahn, A Buerke, M Kirchgeorg, M Peyer, B Seegebarth, ... AMS review 3, 181-192, 2013 | 362 | 2013 |
Drivers and outcomes of brand heritage: Consumers' perception of heritage brands in the automotive industry KP Wiedmann, N Hennigs, S Schmidt, T Wuestefeld Journal of Marketing Theory and Practice 19 (2), 205-220, 2011 | 291 | 2011 |
The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength KP Wiedmann, F Labenz, J Haase, N Hennigs Journal of Brand Management 25, 101-118, 2018 | 270 | 2018 |
Consumers' decision-making style as a basis for market segmentation G Walsh, T Hennig-Thurau, V Wayne-Mitchell, KP Wiedmann Journal of Targeting, Measurement and Analysis for Marketing 10, 117-131, 2001 | 247 | 2001 |
A conceptualization of corporate reputation in Germany: An evaluation and extension of the RQ G Walsh, KP Wiedmann Corporate Reputation Review 6, 304-312, 2004 | 226 | 2004 |
The sustainability roots of anticonsumption lifestyles and initial insights regarding their effects on consumers' well‐being B Seegebarth, M Peyer, I Balderjahn, KP Wiedmann Journal of Consumer Affairs 50 (1), 68-99, 2016 | 213 | 2016 |
The Mannmaven: an agent for diffusing market information KP Wiedmann, G Walsh, VW Mitchell Journal of Marketing Communications 7 (4), 195-212, 2001 | 207 | 2001 |
An international perspectiveon luxury brand and country-of-origin effect G Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ... Journal of Brand Management 16 (5), 323-337, 2009 | 203 | 2009 |
The importance of brand heritage as a key performance driver in marketing management KP Wiedmann, N Hennigs, S Schmidt, T Wuestefeld Journal of Brand Management 19, 182-194, 2011 | 187 | 2011 |
A cross‐cultural exploratory content analysis of the perception of luxury from six countries B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N Hennigs Journal of Product & Brand Management 22 (3), 229-237, 2013 | 181 | 2013 |
Luxury brands in the digital age–exclusivity versus ubiquity N Hennigs, KP Wiedmann, C Klarmann Marketing Review St. Gallen 29, 30-35, 2012 | 180 | 2012 |
Tasting green: an experimental design for investigating consumer perception of organic wine KP Wiedmann, N Hennigs, S Henrik Behrens, C Klarmann British Food Journal 116 (2), 197-211, 2014 | 178 | 2014 |
Social persuasion: targeting social identities through social influencers S Langner, N Hennigs, KP Wiedmann Journal of consumer marketing 30 (1), 31-49, 2013 | 177 | 2013 |
Strategisches Marketing H Raffée, KP Wiedmann (No Title), 1985 | 158 | 1985 |
The complexity of value in the luxury industry: From consumers’ individual value perception to luxury consumption N Hennigs, KP Wiedmann, C Klarmann, S Behrens International Journal of Retail & Distribution Management 43 (10/11), 922-939, 2015 | 157 | 2015 |