| Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality G Das, J Agarwal, NK Malhotra, G Varshneya Journal of Business Research 95, 479-490, 2019 | 274 | 2019 |
| Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy G Varshneya, SK Pandey, G Das Global Business Review 18 (2), 478-492, 2017 | 220 | 2017 |
| Consumer emotions: Determinants and outcomes in a shopping mall G Das, G Varshneya Journal of Retailing and Consumer Services 38, 177-185, 2017 | 191 | 2017 |
| Experiential value: Multi-item scale development and validation G Varshneya, G Das Journal of Retailing and Consumer Services 34, 48-57, 2017 | 184 | 2017 |
| Experiential value: a review and future research directions G Varshneya, G Das, A Khare Marketing Intelligence & Planning, 2017 | 118 | 2017 |
| Antecedents to organic cotton clothing purchase behaviour: study on Indian youth A Khare, G Varshneya Journal of Fashion Marketing and Management: An International Journal, 2017 | 82 | 2017 |
| Corporate social responsibility: a boon or bane for innovative firms? BD Upadhye, G Das, G Varshneya Journal of Strategic Marketing 27 (1), 50-66, 2019 | 32 | 2019 |
| Identification of best reverse value chain alternatives: a study of Romanian used clothing industry MK Paras, A Curteza, G Varshneya Journal of Fashion Marketing and Management: An International Journal, 2019 | 28 | 2019 |
| When do consumers value ethical attributes? The role of perceived quality in gift-giving G Das, J Peloza, G Varshneya, T Green European Journal of Marketing, 2020 | 19 | 2020 |
| Understanding Credit Card Use Among Indian Consumers: Role of Materialistic Values and Compulsivity A Khare, G Varshneya Journal of Asia-Pacific Business 16 (4), 247-273, 2015 | 10 | 2015 |
| Antecedents and consequences of Indian consumers' attitude towards organic clothing purchase G Varshneya, G Das International Journal of Business and Emerging Markets 8 (4), 383-402, 2016 | 8 | 2016 |
| Antecedents and consequences of experiential value in fashion retailing: a study on Indian consumers G Varshneya Journal of Fashion Marketing and Management: An International Journal, 2021 | 7 | 2021 |
| Experiential value: A review of research methods G Varshneya, G Das, A Khare The Marketing Review 17 (2), 179-197, 2017 | 3 | 2017 |
| Exploring gender difference in organic clothing purchase intention and ecological behaviour G Varshneya, G Das International Journal of Indian Culture and Business Management 13 (1), 57-75, 2016 | 3 | 2016 |
| Sikki natural fibre handicrafts marketing challenges & opportunities MK Paras, G Varshneya | 1* | |
| “Tata i-Shakti” to “Tata Sampann”: rebranding or repositioning? G Varshneya, G Das Emerald Emerging Markets Case Studies, 2017 | | 2017 |
| Discriminant Analysis: A Manager's Guide G Das, G Varshneya Indian Institute of Management Ahmedabad, 2017 | | 2017 |
| Tradition & Taste: Exploring Consumers' Changing Attitude:(Understanding fundamental steps of conducting marketing research) G Das, G Varshneya Indian Institute of Management Ahmedabad, 1-11, 2016 | | 2016 |
