| Understanding the intention to use mobile shopping applications and its influence on price sensitivity T Natarajan, SA Balasubramanian, DL Kasilingam Journal of Retailing and Consumer Services 37, 8-22, 2017 | 482 | 2017 |
| Understanding the attitude and intention to use smartphone chatbots for shopping DL Kasilingam Technology in society 62, 101280, 2020 | 463 | 2020 |
| The moderating role of device type and age of users on the intention to use mobile shopping applications T Natarajan, SA Balasubramanian, DL Kasilingam Technology in Society 53, 79-90, 2018 | 231 | 2018 |
| Understanding the adoption and willingness to pay for internet of things services D Kasilingam, R Krishna International Journal of Consumer Studies, 2021 | 77 | 2021 |
| Systematic literature review on novel corona virus SARS-CoV-2: a threat to human era DK Rajendran, V Rajagopal, S Alagumanian, T Santhosh Kumar, ... Virusdisease 31, 161-173, 2020 | 60 | 2020 |
| Exploring the growth of COVID‐19 cases using exponential modelling across 42 countries and predicting signs of early containment using machine learning D Kasilingam, SP Sathiya Prabhakaran, DK Rajendran, V Rajagopal, ... Transboundary and Emerging Diseases 68 (3), 1001-1018, 2021 | 48 | 2021 |
| The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value J Trivedi, D Kasilingam, P Arora, S Soni Journal of Consumer Behaviour 21 (4), 896-908, 2022 | 34 | 2022 |
| Cycle time reduction for T-shirt manufacturing in a Textile industry using lean tools D Lingam, S Ganesh, K Ganesh IEEE sponsored 2nd international conference on innovations in information …, 2015 | 28 | 2015 |
| The influence of audience characteristics on the effectiveness of brand placement memory T Natarajan, SA Balasubramaniam, G Stephen, DI Jublee, DL Kasilingam Journal of Retailing and Consumer Services 44, 134-149, 2018 | 25 | 2018 |
| Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands D Kasilingam, S Ajitha Journal of Brand Management 29 (4), 341-362, 2022 | 15 | 2022 |
| The moderating role of social themes in cause-related marketing advertisements T Natarajan, DI Jublee, DL Kasilingam, G Stephen International Review on Public and Nonprofit Marketing 15, 433-454, 2018 | 12 | 2018 |
| Understanding the intention to use self service technologies in the airline industry N Thamaraiselvan, ST Arul, D Kasilingam International Journal of Services, Economics and Management 10 (2), 89-109, 2019 | 10 | 2019 |
| Antecedents of intention to use chatbots in service encounters: A meta‐analytic review K Gopinath, D Kasilingam International Journal of Consumer Studies, 2023 | 7 | 2023 |
| Are Chatbots Going to Replace Mobile Shopping Applications? Understanding the Attitude and Intention to Use Chatbots for Shopping Using Smartphones DL Kasilingam, A Soundararaj Understanding the Attitude and Intention to Use Chatbots for Shopping Using …, 2020 | 4 | 2020 |
| Investigating the impact of brand vs cause interaction on cause related advertisements DI Jublee, D Kasilingam, G Stephen Journal of Retailing and Consumer Services 75, 103524, 2023 | 3 | 2023 |
| Design and Fatigue Analysis of Metal Matrix Composite Connecting Rod Using FEA K Dharun Lingam, K Arun, Lingam International Journal of Engineering Research and Technology 2 (12), 2013 | 3 | 2013 |
| Omnichannel marketing: a systematic review and research agenda A Mansurali, G Stephen, D Kasilingam, D Inbaraj Jublee The International Review of Retail, Distribution and Consumer Research, 1-30, 2024 | 2 | 2024 |
| Understanding the emotions of Syrians and Turks towards the 2023 earthquake using natural language processing techniques-crucial for mental health professionals in treating … P Sv, D Kasilingam, R Lohia, R Bhatia, C Chakraborty, SK Ahmed, ... Asian journal of psychiatry 85, e103590-e103590, 2023 | 2 | 2023 |
| Critique: Sentiment-topic dynamic collaborative analysis-based public opinion mapping in aviation disaster management: A case study of the MU5735 air crash SV Praveen, S Sourav, D Kasilingam International Journal of Disaster Risk Reduction 108, 104546, 2024 | | 2024 |
| The influence of audience characteristics on the effectiveness of brand placement memory. TN Thamaraiselvan Natarajan, SA Balasubramaniam, G Stephen, ... | | 2018 |
