| On the relationship between consumer-brand identification, brand community, and brand loyalty ZRS Pedro Simões Coelho, Paulo Rita Journal of Retailing and Consumer Services 43 (2018), 101-110, 2018 | 443 | 2018 |
| Consumer engagement in social media brand communities: A literature review ZR Santos, CMK Cheung, PS Coelho, P Rita International Journal of Information Management 63, 102457, 2022 | 178 | 2022 |
| Fostering Consumer–Brand Relationships through social media brand communities ZR Santos, PS Coelho, P Rita Journal of Marketing Communications 28 (7), 768-798, 2022 | 39 | 2022 |
| Perceptions and Realities of Lisbon: An Examination of the Image of a Tourist Destination FS Severino, AG Roque, M Cristina, ZR Santos, S Nunes, T Costa International Conference on Tourism Research 7 (1), 381-389, 2024 | | 2024 |
| An Importance–Performance Analysis Approach to a Tourism Destination: the Case of Lisbon Metropolitan Area, Portugal JF do Rosário, FS Severino, S Nunes, ZR Santos, T Costa, ... International Conference on Tourism Research 7 (1), 82-91, 2024 | | 2024 |
| Techvolution: explorando o nexo das novas tecnologias, dos consumidores e do marketing Comunicação Pública 19 (36), 2024 | | 2024 |
| Exploring the Impact of Sponsorship Disclosure on Consumer Purchase Intentions in Social Media Marketing C Dercy, ZR Santos Available at SSRN 4770630, 2024 | | 2024 |
| Macro-Environmental Dynamics Shaping Tourism and Hospitality MLC Machado, Ana Teresa, Filipe Severino, Maria Teresa Costa, Zélia Raposo ... Social Media Strategies for Tourism Interactivity, 1-40, 2024 | | 2024 |
| The Macro Context for Entrepreneurship in Tourism: A Review of Emerging Trends MT Costa, ML Calisto, AT Machado, Z Santos, S Nunes, F Severino ICTR 2023 6th International Conference on Tourism Research, 2023 | | 2023 |
| ANTICIPATING TOMORROW’S TOURISM: UNVEILING THE MOST SIGNIFICANT TRENDS FOR THE NEXT FIVE YEARS T Costa, FS Severino, M de Lurdes Calisto, AT Machado, ZR Santos, ... book of extended, 95, 2023 | | 2023 |
| SHIFT & Inspire: Tourism & Hospitality Trends F Severino, J Rosário, T Costa, RN Madeira, ML Calisto, AT Machado, ... | | 2023 |
| A influência do consumo televisivo: a hipótese do cultivo na perceção do conflito bélico Rússia-Ucrânia 2022 ASC Teixeira Ana Sofia de Carvalho Teixeira, 2022 | | 2022 |
| Fatores determinantes na escolha de uma transportadora aérea: a importância do programa de fidelização: o caso TAP Air Portugal DAP Plácido Fatores determinantes na escolha de uma transportadora aérea: a importância …, 2019 | | 2019 |
Paulo RitaFull Professor of Marketing at NOVA IMS, Universidade Nova de Lisboa在 novaims.unl.pt 的电子邮件经过验证
