| Motives for Instagram use and topics of interest among young adults YT Huang, SF Su Future internet 10 (8), 77, 2018 | 318 | 2018 |
| Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention N Yu, YT Huang Computers in Human Behavior 126, 106991, 2022 | 84 | 2022 |
| The female gaze: Content composition and slot position in personalized banner ads, and how they influence visual attention in online shoppers YT Huang Computers in Human Behavior 82, 1-15, 2018 | 63 | 2018 |
| Important factors affecting user experience design and satisfaction of a mobile health app—a case study of daily yoga app N Yu, YT Huang International Journal of Environmental Research and Public Health 17 (19), 6967, 2020 | 50 | 2020 |
| An annales school-based serious game creation framework for taiwanese indigenous cultural heritage CH Huang, YT Huang Journal on Computing and Cultural Heritage (JOCCH) 6 (2), 1-31, 2013 | 31 | 2013 |
| Finding love in online games: Social interaction, parasocial phenomenon, and in-game purchase intention of female game players AD Gong, YT Huang Computers in Human Behavior 143, 107681, 2023 | 19 | 2023 |
| The Application of DEMATEL‐ANP in Livestream E‐Commerce Based on the Research of Consumers’ Shopping Motivation H Cheng, YT Huang, J Huang Scientific Programming 2022 (1), 4487621, 2022 | 14 | 2022 |
| Participatory design to enhance ICT learning and community attachment: A case study in rural Taiwan YT Huang Future Internet 7 (1), 50-66, 2015 | 14 | 2015 |
| When young female fans were producing celebrities: The influential factors related to online fan engagement, celebrity worship, and program commitment in idol-nurturing reality … AD Gong, YT Huang Frontiers in Communication 7, 931185, 2022 | 7 | 2022 |
| A New Approach to Achieve e-Inclusion with ICT Education in Rural Taiwan CH Huang, YT Huang Education and Management: International Symposium, ISAEBD 2011, Dalian …, 2011 | 3 | 2011 |
| A New Approach to Multiple Criteria Decision-Making Using the Dice Similarity Measure under Fermatean Fuzzy Environments YT Huang, WH Lee, JH Tsai Journal of Internet Technology 24 (4), 849-860, 2023 | 1 | 2023 |
| How do mini games affect female users of mobile commerce? Improving platform satisfaction through game use intention YT Huang, N Yu, CY Chen Frontiers in Psychology 13, 973144, 2022 | 1 | 2022 |
| Facebook 中觀光飯店個人化廣告對消費者的廣告效果分析 黃儀婷， 黃旭崙 傳承與創新-文化混血的設計創意, 419-429, 2016 | 1 | 2016 |
| “Will You Buy It If They Recommend It?” Exploring the Antecedents of Intention to Purchase Podcaster-Endorsed Items YT Huang, AD Gong Journal of Theoretical and Applied Electronic Commerce Research 19 (3), 1682 …, 2024 | | 2024 |
| Getting hooked on mobile games: Strengthening purchase intentions towards mobile games using investment model and parasocial interactions AD Gong, YT Huang, K Liu, K Sugiura Mobile Media & Communication, 20501579241257907, 2024 | | 2024 |
| Benefits of Give Circle: Exploring the impact of collaborative redistribution platforms on user willingness to donate to charity and tendency towards consumer minimalism YT Huang, CY Lin, TH Wang Computers in Human Behavior Reports 14, 100421, 2024 | | 2024 |
| Measuring Pedestrian Perceptions of Digital billboard Advertising N Chalernsing, YT Huang 2023 IEEE 12th Global Conference on Consumer Electronics (GCCE), 191-192, 2023 | | 2023 |
| Immersive Experience and Emotional Response Triggered by Laughter in Humorous Narrative of the Podcast YT Huang, AD Gong 2022 IEEE 11th Global Conference on Consumer Electronics (GCCE), 467-468, 2022 | | 2022 |
| 從消費者腦波變化探索行動購物之數字資訊對購買意圖影響 黃儀婷， 劉恬佳 Electronic Commerce Studies 16 (2), 103-135, 2018 | | 2018 |
| 團購網電子報召喚行動按鈕介面元素辨識度與點擊意願探討 林冠妤， 黃儀婷 中華民國設計學會研究論文, 870-874, 2015 | | 2015 |
