| Exploring the perceptions of generations X, Y and Z about online platforms and digital marketing activities–a focus-group discussion based study A Gurunathan, DL KS Anoop Gurunathan & Lakshmi, KS (2023). Exploring the Perceptions of …, 2023 | 12 | 2023 |
| Wellness tourism in post Covid-19 scenario–challenges and opportunities A Gurunathan, D Lakshmi | 1 | 2023 |
| Indian Tourism-Emerging Opportunities, Challenges and Future Trends A Gurunathan, D Lakshmi Challenges and Future Trends (July 13, 2024), 2024 | | 2024 |
| Usage Pattern Of Online Platforms As An Indicator Of Consumer Behavior Among Generational Cohorts A Gurunathan, D Lakshmi Available at SSRN 4873452, 2024 | | 2024 |
| Delving Into The Themes Pertaining To Indian Medical Tourism: A Critical Evaluation A Gurunathan, D Lakshmi Available at SSRN 4867258, 2024 | | 2024 |
| Intergenerational Perceptions about Online Platforms and Digital Marketing Activities A Gurunathan, DL KS Journal of Survey in Fisheries Sciences 10 (1S), 5581-5596, 2023 | | 2023 |
| Review of Marketing and Sustainability Considering Green, Social and Critical Marketing Factors S Choudhury, DL KS Social and Critical Marketing Factors (February 17, 2023), 2023 | | 2023 |
