| Brand loyalty and consumption patterns: The lineage factor B Olsen Contemporary marketing and consumer behavior: An anthropological sourcebook …, 1995 | 150 | 1995 |
| Brand loyalty and lineage: Exploring new dimensions for research B Olsen Advances in consumer research 20 (1), 575-579, 1993 | 147 | 1993 |
| Exploring women's brand relationships and enduring themes at mid-life B Olsen Advances in consumer research 26, 615-620, 1999 | 58 | 1999 |
| Environmentally sustainable development and tourism: Lessons from Negril, Jamaica B Olsen Human Organization 56 (3), 285-293, 1997 | 45 | 1997 |
| Revelations of cultural consumer lovemaps in Jamaican dancehall lyrics: An ethnomusicological ethnography B Olsen, S Gould Production & consumption of music, 3-31, 2014 | 33 | 2014 |
| The revolution in marketing intimate apparel: A narrative ethnography B Olsen Advertising cultures, 113-138, 2020 | 18 | 2020 |
| Reflexive introspection on sharing gifts and shaping stories B Olsen Journal of Business Research 65 (4), 467-474, 2012 | 17 | 2012 |
| Consuming Rastafari: Ethnographic Research in Context and Meaning. B Olsen Advances in consumer research 22 (1), 1995 | 13 | 1995 |
| Reflexive introspection: The participant in the observation. Abstract B Olsen, D Turley, S Brown European advances in consumer research 6, 74, 2003 | 9 | 2003 |
| Rethinking marketing’s evolutionary paradigm and advertisers’ role as cultural intermediary B Olsen Explorations in consumer culture theory, 73-98, 2008 | 8 | 2008 |
| The periodization of marketing: Myth or reality? Evidence from the Scott paper company B Olsen, C Hadjicharalambous Academy of Marketing Studies Journal 15, 33, 2011 | 7 | 2011 |
| Sourcing Elitist Attitudes in Early Advertising from the Archives. B Olsen Advances in Consumer Research 27 (1), 2000 | 7 | 2000 |
| Jamaican DJ music lyrics, and postmodern consumption: Liberatory for whom? B Olsen, S Gould ADVANCES IN CONSUMER RESEARCH, VOL 26 26, 44-44, 1999 | 7 | 1999 |
| RV camping with nature's betrayal: a consumer autoethnography in word B Olsen Consumption Markets & Culture 25 (3), 207-230, 2022 | 5 | 2022 |
| Liminality in advertising from the Mad Men era B Olsen Journal of Business Anthropology, 77-104, 2016 | 5 | 2016 |
| Agency growing pains: Ethnography in the 1980s B Olsen Journal of Business Anthropology 5 (1), 89-104, 2016 | 4 | 2016 |
| Getting More than an Earful: An Ethnomusicological Perspective on the Reflexive Circle of Music and Consumption. B Olsen, SJ Gould Advances in Consumer Research 26 (1), 1999 | 3 | 1999 |
| Understanding my life: The dialectics of marketing and anthropology B Olsen Women in Anthropology, 173-182, 2016 | 2 | 2016 |
| Campaign Strategy in Early Advertising: The Relevance of Archival Research to Theory and Practice. B Olsen Proceedings of the Northeast Business & Economics Association, 2007 | 2 | 2007 |
| The personal and social costs of development in Negril, Jamaica, West Indies, 1971-1988 BL Olsen New School for Social Research, 1989 | 2 | 1989 |
Steve GouldProfessor of Marketing, Baruch College在 baruch.cuny.edu 的电子邮件经过验证
Steve GouldProfessor of Marketing, Baruch College在 baruch.cuny.edu 的电子邮件经过验证
Costas HadjicharalambousAssociate Professor of Marketing, SUNY College at Old Westbury在 oldwestbury.edu 的电子邮件经过验证