| Service quality, corporate brand image, and switching behavior: The mediating role of customer satisfaction and repurchase intention K Srivastava, NK Sharma Services Marketing Quarterly 34 (4), 274-291, 2013 | 303 | 2013 |
| Bilingualism and lexical representation k. kirsner, HL brown, S Abrol, NK Chadha, NK Sharma quarterly journal of experimental psychology 32, 585-594, 1980 | 179 | 1980 |
| The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation R Mehta, NK Sharma, S Swami Journal of Marketing Management 29 (7-8), 812-835, 2013 | 124 | 2013 |
| The role of script and phonology in lexical representation K Brown, H., Sharma, N. K., & Kirsner Quarterly Journal of Experimental Psychology 36, 491-505, 1984 | 86 | 1984 |
| A typology of Indian hypermarket shoppers based on shopping motivation R Mehta, N K. Sharma, S Swami International Journal of Retail & Distribution Management 42 (1), 40-55, 2013 | 81 | 2013 |
| Cognitive load and task condition in event-and time-based prospective memory: an experimental investigation A Khan, NK Sharma, S Dixit The Journal of psychology 142 (5), 517-532, 2008 | 67 | 2008 |
| Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change K Srivastava, NK Sharma Journal of Marketing Management 28 (5-6), 652-675, 2012 | 62 | 2012 |
| Compliance with bases of power and subordinates' perception of superiors: Moderating effect of quality of interaction B Gupta, NK Sharma Singapore management review 30 (1), 1-25, 2008 | 61 | 2008 |
| Effect of cognitive load and paradigm on time perception A Khan, NK Sharma, S Dixit Journal of the Indian Academy of applied Psychology 32 (1), 37-42, 2006 | 50 | 2006 |
| Exploring the multidimensional role of involvement and perceived risk in brand extension K Srivastava, NK Sharma International Journal of Commerce and Management 21 (4), 410-427, 2011 | 49 | 2011 |
| Consumer attitude towards brand extension: A comparative study of fast moving consumer goods, durable goods and services K Srivastava, NK Sharma Journal of Indian Business Research 5 (3), 177-197, 2013 | 43 | 2013 |
| Website characteristics, user characteristics and purchase intention: mediating role of website satisfaction A Shukla, NK Sharma, S Swami International Journal of Internet Marketing and Advertising 6 (2), 142-167, 2010 | 38 | 2010 |
| Creativity under concurrent and sequential task conditions D Rastogi, NK Sharma Creativity Research Journal 22 (2), 139-150, 2010 | 31 | 2010 |
| Online flow experiences: the role of need for cognition, self-efficacy, and sensation seeking tendency K Srivastava, A Shukla, NK Sharma International Journal of Business Insights & Transformation 3 (2), 93-100, 2010 | 28 | 2010 |
| Consumer perception of brand personality: An empirical evidence from India K Srivastava, NK Sharma Global Business Review 17 (2), 375-388, 2016 | 27 | 2016 |
| The influence of organisational cultural values, reward, time, self-esteem and job security on knowledge sharing intentions among managers B Gupta, NK Sharma, C Ganesh International Journal of Indian Culture and Business Management 2 (2), 125-143, 2009 | 26 | 2009 |
| Web site classification on information and entertainment profiles A Shukla, NK Sharma, S Swami Journal of Advances in Management Research 8 (1), 148-157, 2011 | 12 | 2011 |
| A multicriterial approach to creativity for realistic divergent thinking problems NK Sharma, D Rastogi Journal–Indian Academy of Applied Psychology 35 (1), 9-16, 2009 | 10 | 2009 |
| E-Learning versus face-to-face learning: An economic analysis of higher educational systems in Iran H Fazlollahtabar, N Sharma International Journal of Cyber Society and Education 1 (1), 49-60, 2008 | 10 | 2008 |
| Reasons for compliance: Leaders' bases of power and subordinates' perceptions. NK Sharma, B Gupta Psychological Studies, 2000 | 8 | 2000 |
