| Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists PTM Ingenbleek, WK Tessema, HCM Van Trijp International Journal of Research in Marketing 30 (1), 83-97, 2013 | 103 | 2013 |
| Pastoralism, sustainability, and marketing. A review WK Tessema, PTM Ingenbleek, HCM van Trijp Agronomy for Sustainable Development 34, 75-92, 2014 | 51 | 2014 |
| Refining the smallholder market integration framework: A qualitative study of Ethiopian pastoralists WK Tessema, PTM Ingenbleek, HCM van Trijp NJAS-Wageningen Journal of Life Sciences 88, 45-56, 2019 | 19 | 2019 |
| Moving toward new horizons for marketing education: designing a marketing training for the poor in developing and emerging markets ML Teklehaimanot, PTM Ingenbleek, WK Tessema, HCM van Trijp Journal of Marketing Education 39 (1), 47-60, 2017 | 17 | 2017 |
| The effects of commercial orientation on (Agro) pastoralists’ household food security: Evidence from (Agro) pastoral communities of Afar, Northeastern Ethiopia DW Benti, WT Biru, WK Tessema Sustainability 14 (2), 731, 2022 | 15 | 2022 |
| The dynamics of (agro) pastoral conflicts in eastern Ethiopia B Tadesse, F Beyene, W Kassa, R Wentzell Ethiopian Journal of the Social Sciences and Humanities 11 (1), 29-60, 2015 | 15 | 2015 |
| Marketing's contribution of the sustainability of pastoralism: evidence from Ethiopia WK Tessema PQDT-Global, 2012 | 9 | 2012 |
| The roles of customary institutions in adaptation and coping to climate change and variability among the Issa, Ittu and Afar Pastoralists of eastern Ethiopia B Tadesse, F Beyene, W Kassa, R Wentzell Change and adaptation in socio-ecological systems 2 (1), 2015 | 6 | 2015 |
| When natural resources run out, market knowledge steps in: Lessons on natural resource deployment from a longitudinal study in a resource‐scarce region of Ethiopia DA Gugissa, PTM Ingenbleek, HCM van Trijp, ML Teklehaimanot, ... Business Strategy and the Environment 30 (4), 1598-1609, 2021 | 4 | 2021 |
| The Relationship of Entrepreneurial Orientation and Firm Performance in the Developing Country Context: The Case of Firms in Ethiopia WK Tessema, LA Birhane Economic Growth and Development in the Tropics, 64-82, 2024 | 1 | 2024 |
| Linking Cultural and Marketing Practices of (Agro) pastoralists to Food (In) security DW Benti, WT Birru, WK Tessema, M Mulugeta Sustainability 14 (14), 8233, 2022 | 1 | 2022 |
| Factors Influencing Consumers’ Preferences for Cement Products: Case of Cement Brands in Ethiopia Y Tadesse, WK Tessema A Multidimensional Economic Assessment of Africa, 115-135, 2020 | 1 | 2020 |
| Micro insurance market as a coping strategy to different environmental shocks in pastoral areas: prospects and challenges W Kassa, D Amlaku, K Mamo, M Getu⃰ Proceeding of research for enhancing pastoralists livelihood through …, 2017 | 1 | 2017 |
| Adoption of improved chickpea technologies for productivity enhancement in the North Western Ethiopian highlands MF Wale, A Teshome, WK Tessema Heliyon 9 (9), 2023 | | 2023 |
| Linking Cultural and Marketing Practices of (Agro) pastoralists to Food (In) security. Sustainability 2022, 14, 8233 DW Benti, WT Birru, WK Tessema, M Mulugeta s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2022 | | 2022 |
| Smallholder farmers’ legume technology adoption preferences and contributions to farmers’ performance: Evidences from N2Africa project D Getachew, Y Tegegne, W Kassa, E Woldemeskel, T Amanu, E Baars | | 2016 |
| Smallholder farmers’ legume technology adoption preferences: Evidences from the N2Africa project D Getachew, Y Tegegne, W Kassa, T Amanu, E Wolde-Meskel, E Baars Promoting productivity and market access technologies and approaches to …, 2016 | | 2016 |
| Broadening the Applications of Marketing Trainings in Subsistence Marketplaces ML Teklehaimanot, PTM Ingenbleek, WK Tessema, JCM van Trijp | | 2016 |
| From Market Integration to Market Orientation: A Multiple Case Study on Pastoralists in Three Areas of Ethiopia WK Tessema, PTM Ingenbleek, JCM van Trijp 2nd National Conference on Pastoralism, Jigjiga, Ethiopia, 26-45, 2015 | | 2015 |
| The Role of Market Orientation in Common Resource Dilemmas: A Semi-Experiment among Ethiopian Pastoralists WK Tessema, PTM Ingenbleek, HCM van Trijp Copyright© 2013 Nelson Mandela Metropolitan University Business School All …, 2013 | | 2013 |
