| How the eyes connect to the heart: The influence of eye gaze direction on advertising effectiveness RN To, VM Patrick Journal of Consumer Research 48 (1), 123-146, 2021 | 71 | 2021 |
| Collaborative art: A transformational force within communities MG Bublitz, T Rank-Christman, L Cian, X Cortada, A Madzharov, ... Journal of the Association for Consumer Research 4 (4), 313-331, 2019 | 45 | 2019 |
| Winning Over the Hearts and Minds of India’s Luxury Consumer: Unique Challenges for Luxury Brand Strategy in India V Patrick, NR To Patrick, Vanessa M. and Ngoc (Rita) To (2017),“Winning over the hearts and …, 2017 | 5 | 2017 |
| Muji versus maharaja: when (and why) minimalist versus maximalist design differentially influence consumer self-brand connection NR To, VM Patrick ACR North American Advances, 2017 | 4 | 2017 |
| When Are Photographs or Illustrations More Effective in Public Service Ads?: The Role of Visual Medium in Consumer Response Toward Public Service Advertisements RN To Journal of Advertising Research 64 (1), 80-102, 2024 | | 2024 |
| THE PACKAGING MOCKUP PROJECT: AN EXPERIENTIAL LEARNING EXPERIENCE OF USING PHOTOSHOP IN A BRANDING CLASS RN To Marketing Education Review, 1-9, 2024 | | 2024 |
| 2-F: Are the Eyes the Mirror to the Soul?: the Influence of Eye Gaze Direction on Narrative Transportation and Self-Brand Connection NR To, V Patrick ACR North American Advances, 2017 | | 2017 |
| Ngoc (Rita) To, and Claudia Townsend (2019),“Collaborative Art: A Transformational Force within Communities,” MG Bublitz, T Rank-Christman, L Cian, X Cortada, A Madzharov, ... Journal of the Association for Consumer Research 4 (4), 0 | | |
Vanessa M. PatrickProfessor of Marketing, Bauer College of Business, University of在 uh.edu 的电子邮件经过验证
Vanessa M. PatrickProfessor of Marketing, Bauer College of Business, University of在 uh.edu 的电子邮件经过验证