Artificial intelligence in marketing: A network analysis and future agenda D Schiessl, HBA Dias, JC Korelo Journal of Marketing Analytics 10 (3), 207-218, 2022 | 39 | 2022 |
The genuine handmade: How the production method influences consumers’ behavioral intentions through naturalness and authenticity F Frizzo, HBA Dias, NP Duarte, DG Rodrigues, PHM Prado Journal of Food Products Marketing 26 (4), 279-296, 2020 | 28 | 2020 |
How online shopping experiences shape consumer webrooming behavior D Schiessl, J Korelo, HBA Dias Marketing Intelligence & Planning 41 (1), 16-30, 2023 | 26 | 2023 |
Immunohistochemical expression of MMP-9, TIMP-1, and vimentin and its correlation with inflammatory reaction and clinical parameters in oral epithelial dysplasia AFP Miguel, B Embaló, HBA Dias, ERC Rivero Applied Immunohistochemistry & Molecular Morphology 29 (5), 382-389, 2021 | 9 | 2021 |
The moderation of institutional mimicry on eco-innovation performance: evidence from Brazil JJ Silva, CBS Cirani, HBA Dias, AM Lima Revista Brasileira de Inovação 21, e022004, 2022 | 1 | 2022 |
Como a aprendizagem afeta a segmentação de mercado em pequenas e médias empresas FL Von der Osten, HBA Dias, VV da Luz, LL Finoti, D Schiessl Tópicos em Administração Volume 37, 40, 2021 | 1 | 2021 |
How to avoid webrooming behavior improving consumer experience using their online touchpoints with brand LM Pimentel, HBA Dias, D de Mendonça Jr | 1 | 2019 |
A manifestação da inovatividade no processo de estratégia de marketing: um estudo de caso HBA Dias, LL Finoti, FL von der Osten International Journal of Business and Marketing 3 (2), 043-055, 2018 | | 2018 |
Dimensões culturais e apelos de propaganda: uma revisão dos estudos sobre o tema HBA Dias, LL Finoti, FL von der Osten International Journal of Business Marketing 3 (2), 031-042, 2018 | | 2018 |
A MANIFESTAÇÃO DA INOVATIVIDADE NO PROCESSO DE ESTRATÉGIA DE MARKETING: UM ESTUDO DE CASO ANAMM TOALDO, LL FINOTI, F VON DER OSTEN, HBA DIAS | | |
BRAND ATTACHMENT: UMA REVISÃO DA LITERATURA BRAND ATTACHMENT: A LITERATURE REVIEW HBA Dias, LL Finoti, D Schiessl, VV da Luz, FL von der Osten | | |