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Helison Bertoli Alves Dias
Helison Bertoli Alves Dias
PUCPR - Business School
在 pucpr.br 的电子邮件经过验证
标题
引用次数
引用次数
年份
Artificial intelligence in marketing: A network analysis and future agenda
D Schiessl, HBA Dias, JC Korelo
Journal of Marketing Analytics 10 (3), 207-218, 2022
392022
The genuine handmade: How the production method influences consumers’ behavioral intentions through naturalness and authenticity
F Frizzo, HBA Dias, NP Duarte, DG Rodrigues, PHM Prado
Journal of Food Products Marketing 26 (4), 279-296, 2020
282020
How online shopping experiences shape consumer webrooming behavior
D Schiessl, J Korelo, HBA Dias
Marketing Intelligence & Planning 41 (1), 16-30, 2023
262023
Immunohistochemical expression of MMP-9, TIMP-1, and vimentin and its correlation with inflammatory reaction and clinical parameters in oral epithelial dysplasia
AFP Miguel, B Embaló, HBA Dias, ERC Rivero
Applied Immunohistochemistry & Molecular Morphology 29 (5), 382-389, 2021
92021
The moderation of institutional mimicry on eco-innovation performance: evidence from Brazil
JJ Silva, CBS Cirani, HBA Dias, AM Lima
Revista Brasileira de Inovação 21, e022004, 2022
12022
Como a aprendizagem afeta a segmentação de mercado em pequenas e médias empresas
FL Von der Osten, HBA Dias, VV da Luz, LL Finoti, D Schiessl
Tópicos em Administração Volume 37, 40, 2021
12021
How to avoid webrooming behavior improving consumer experience using their online touchpoints with brand
LM Pimentel, HBA Dias, D de Mendonça Jr
12019
A manifestação da inovatividade no processo de estratégia de marketing: um estudo de caso
HBA Dias, LL Finoti, FL von der Osten
International Journal of Business and Marketing 3 (2), 043-055, 2018
2018
Dimensões culturais e apelos de propaganda: uma revisão dos estudos sobre o tema
HBA Dias, LL Finoti, FL von der Osten
International Journal of Business Marketing 3 (2), 031-042, 2018
2018
A MANIFESTAÇÃO DA INOVATIVIDADE NO PROCESSO DE ESTRATÉGIA DE MARKETING: UM ESTUDO DE CASO
ANAMM TOALDO, LL FINOTI, F VON DER OSTEN, HBA DIAS
BRAND ATTACHMENT: UMA REVISÃO DA LITERATURA BRAND ATTACHMENT: A LITERATURE REVIEW
HBA Dias, LL Finoti, D Schiessl, VV da Luz, FL von der Osten
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