| The language of marketplace rituals: implications for customer experience management CC Otnes, BE Ilhan, A Kulkarni Journal of Retailing 88 (3), 367-383, 2012 | 129 | 2012 |
| Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media BE Ilhan, RV Kübler, KH Pauwels Journal of Interactive Marketing 43, 33-51, 2018 | 98 | 2018 |
| Dowry: a cherished possession or an old-fashioned tradition in a modernizing society? Ö Sandikci, BE İlhan Contemporary Consumption Rituals, 175-204, 2004 | 23 | 2004 |
| Transmedia Consumption Experiences (Tce): Patching As a Narrative Consumption Practice BE Ilhan, R Kozinets, C Otnes ACR North American Advances, 2013 | 21 | 2013 |
| Transmedia consumption experiences: Consuming and co-creating interrelated stories across media BE Ilhan University of Illinois at Urbana-Champaign, 2011 | 13 | 2011 |
| Consumer Mourning and Coping With the Loss of Strategic Rituals: the Case of Marshall Field & Co. C Otnes, J Yang, BE Ilhan, N Tami ACR North American Advances, 2009 | 7 | 2009 |
| Dancing with the enemy: broadened understanding of engagement in rival brand dyads BE Ilhan, KH Pauwels, R Kübler MSI Report, 16-107, 2016 | 6 | 2016 |
| Market Agents’ Roles in the Maintenance and Transformation of Rituals BE Ilhan, O Sandikci ACR North American Advances, 2006 | 3* | 2006 |
| Curling Up and Reaching Out: Meanings and Motivations For Passionate Readers C Otnes, BE Ilhan ACR North American Advances, 2009 | 1 | 2009 |
| Dancing With the Enemy: Dynamics, Drivers, and Outcomes of Rival Brand Engagement BE Ilhan, R Kuebler, K Pauwels ACR North American Advances, 2016 | | 2016 |
| Counterfeit Consumption: Consumer Welfare Perspective BE Ilhan, G Tumbat ACR North American Advances, 2009 | | 2009 |
| THE STRUCTURE AND FUNCTION OF LANGUAGE IN THE STRATEGIC RITUALS OF SERVICE PROVIDERS CC Otnes, BE Ilhan, A Kulkarni Marketing Theory and Applications, 254, 2008 | | 2008 |
| TRANSMEDIA CONSUMPTION EXPERIENCES (TCE): PATCHING AS A MEDIA CONSUMPTION PRACTICE BE Ilhan, RV Kozinets, CC Otnes | | |
