| Unethical sales practices in retail banking P Tosun International Journal of Bank Marketing 38 (6), 1305-1327, 2020 | 31 | 2020 |
| Consumer comments about meat anti-consumption P Tosun, MY Gürce British Food Journal 120 (10), 2439-2453, 2018 | 27 | 2018 |
| Kargo hizmetlerine ilişkin müşteri şikâyetleri: Bir içerik analizi MY Gürce, P Tosun İşletme Araştırmaları Dergisi 9 (3), 177-196, 2017 | 27 | 2017 |
| Meat substitutes in sustainability context: A content analysis of consumer attitudes P Tosun, M Yanar, S Sezgin, N Uray Journal of International Food & Agribusiness Marketing 33 (5), 541-563, 2021 | 22 | 2021 |
| Voluntary simplicity: a content analysis of consumer comments P Tosun, S Sezgin Journal of Consumer Marketing 38 (5), 484-494, 2021 | 20 | 2021 |
| Pazarlama biliminde duygu ve duygu durumu kavramlari için baz alinmiş teoriler P Tosun, S Sezgin, N Uray Elektronik Sosyal Bilimler Dergisi 18 (72), 1832-1851, 2019 | 17 | 2019 |
| Brand trust for digital-only bank brands: consumer insights from an emerging market P Tosun ATLAS 7th International Conference on Social Sciences, 2020 | 15 | 2020 |
| Consumer complaining behavior in hospitality management P Tosun, S Sezgin, N Uray Journal of Hospitality Marketing & Management 31 (2), 247-264, 2022 | 14 | 2022 |
| Supervisor and customer-driven stressors to predict silence and voice motives: Mediating and moderating roles of anger and self-control M Kashif, MY Gürce, P Tosun, S Wijenayake Services Marketing Quarterly 41 (3), 273-286, 2020 | 12 | 2020 |
| The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis P Tosun, AS Köylüoğlu International Journal of Bank Marketing 41 (3), 485-507, 2023 | 10 | 2023 |
| Brand love and brand forgiveness: An empirical study in Turkey MY Gürce, P Tosun, GÖE Pektaş Journal of Marketing and Consumer Behaviour in Emerging Markets, 22-39, 2022 | 10 | 2022 |
| Examining the impact of the fear of missing out on museum visit intentions A Uslu, P Tosun Journal of Hospitality & Tourism Research, 10963480231168608, 2023 | 9 | 2023 |
| Tourist personality, value co‐creation, and emotional well‐being A Uslu, P Tosun International Journal of Consumer Studies 48 (1), e12995, 2024 | 6 | 2024 |
| The impact of marketing on the business performance of companies: A literature review A Selçuk Köylüoğlu, P Tosun, M Doğan Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi 9 (1), 63-74, 2021 | 6 | 2021 |
| Connecting through chatbots: residents’ insights on digital storytelling, place attachment, and value co-creation P Tosun, A Uslu, E Erul Current Issues in Tourism, 1-24, 2024 | 5 | 2024 |
| Corporate social responsibility disclosure on the websites of coffee chains in Turkey P Tosun International Journal of Organizational Analysis 30 (3), 816-829, 2022 | 5 | 2022 |
| User-generated and brand-generated content as indicators of university brand personality and business strategy H Karadağ, P Tosun, B Ayan Journal of Marketing for Higher Education, 1-23, 2022 | 5 | 2022 |
| The impact of perceived corporate social responsibility on consumer happiness and brand admiration P Tosun, N Tavşan Management Decision 62 (2), 665-684, 2024 | 4 | 2024 |
| Consumer complaining behavior in banking: the influence of brand image on brand forgiveness and negative word-of-mouth P Tosun, M Yanar Gürce Journal of Financial Services Marketing, 1-11, 2022 | 3 | 2022 |
| Communicating value in healthcare marketing from a social media perspective S Çağlıyor, P Tosun, N Uray New Perspectives in Operations Research and Management Science: Essays in …, 2022 | 3 | 2022 |
