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Aaron C. Ahuvia
Aaron C. Ahuvia
Richard E. Czarnecki Endowed Collegiate Professor of Marketing, University of Michigan-Dearborn
在 umich.edu 的电子邮件经过验证 - 首页
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引用次数
引用次数
年份
Some antecedents and outcomes of brand love
BA Carroll, AC Ahuvia
Marketing letters 17, 79-89, 2006
38622006
Brand love
R Batra, A Ahuvia, RP Bagozzi
Journal of marketing 76 (2), 1-16, 2012
30402012
Beyond the extended self: Loved objects and consumers' identity narratives
AC Ahuvia
Journal of consumer research 32 (1), 171-184, 2005
22702005
Personal taste and family face: Luxury consumption in Confucian and Western societies
NY Wong, AC Ahuvia
Psychology & Marketing 15 (5), 423-441, 1998
16621998
The structure of goal contents across 15 cultures.
FME Grouzet, T Kasser, A Ahuvia, JMF Dols, Y Kim, S Lau, RM Ryan, ...
Journal of personality and social psychology 89 (5), 800, 2005
11262005
Materialistic values and well‐being in business students
T Kasser, A Ahuvia
European journal of social psychology 32 (1), 137-146, 2002
10112002
Traditional, interpretive, and reception based content analyses: Improving the ability of content analysis to address issues of pragmatic and theoretical concern
A Ahuvia
Social indicators research 54, 139-172, 2001
5382001
Individualism/collectivism and cultures of happiness: A theoretical conjecture on the relationship between consumption, culture and subjective well-being at the national level
AC Ahuvia
Journal of happiness studies 3, 23-36, 2002
4662002
Brand love: development and validation of a practical scale
RP Bagozzi, R Batra, A Ahuvia
Marketing Letters 28, 1-14, 2017
4472017
Personality and values based materialism: Their relationship and origins
AC Ahuvia, NY Wong
Journal of consumer psychology 12 (4), 389-402, 2002
4322002
You’re so lovable: Anthropomorphism and brand love
PA Rauschnabel, AC Ahuvia
Journal of Brand Management 21, 372-395, 2014
3842014
Income, consumption, and subjective well-being: Toward a composite macromarketing model
AC Ahuvia, DC Friedman
Journal of macromarketing 18 (2), 153-168, 1998
3141998
If money doesn’t make us happy, why do we act as if it does?
A Ahuvia
Journal of economic psychology 29 (4), 491-507, 2008
2822008
I love it. Towards a unifying theory of love across diverse love objects.
AC Ahuvia
2591994
Beyond smiling: social support and service quality
MB Adelman
Sage google schola 2, 29-49, 1994
2421994
Materialism: Origins and implications for personal well-being
A Ahuvia, N Wong
European advances in consumer research 2 (1995), 172-178, 1995
1971995
Formal intermediaries in the marriage market: A typology and review
AC Ahuvia, MB Adelman
Journal of Marriage and the Family, 452-463, 1992
1951992
Love, desire, and identity: A conditional integration theory of the love of things
AC Ahuvia, R Batra, RP Bagozzi
Handbook of brand relationships, 364-379, 2014
1722014
Social support in the service sector: the antecedents, processes, and outcomes of social support in an introductory service
MB Adelman, AC Ahuvia
Journal of Business Research 32 (3), 273-282, 1995
1451995
ve Bagozzi
R Batra, A Ahuvia
R, 2012
1342012
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