Marketing geographical indication products in the digital age: a holistic perspective C Bartoli, E Bonetti, A Mattiacci British Food Journal 124 (9), 2857-2876, 2022 | 14 | 2022 |
Consumer self-concept in the cyberspace: how digitization has shaped the way we self-disclose to others C Bartoli, C Nosi, A Mattiacci, F Sfodera Journal of Strategic Marketing 31 (6), 1133-1154, 2023 | 6 | 2023 |
Consumer self-concept and digitalization: what does this mean for brands? C Bartoli Italian Journal of Marketing 2022 (4), 419-437, 2022 | 6 | 2022 |
Becoming a tree when I will be dead? Why not! Generation X, Y and Z, and innovative green death practices C Nosi, A D'Agostino, N Piccioni, C Bartoli Journal of Retailing and Consumer Services 75, 103449, 2023 | 5 | 2023 |
What is a phygital sporting event? Evidence from the World Alpine Ski Championships Cortina 2021 opening ceremony N Piccioni, C Bartoli, N Costanza, A Mattiacci Trasformazione digitale dei mercati: il Marketing nella creazione di valore …, 2021 | 3 | 2021 |
Applying blockchain to quality food products: a marketing perspective E Bonetti, C Bartoli, A Mattiacci British Food Journal, 2023 | 2 | 2023 |
Becoming a tree when I will be dead? Why not! An explorative research on Generation Z and innovative green death practices C Nosi, N Piccioni, C Bartoli, G Iasevoli Proceedings of the International Conference Marketing Trends, 2022 | 2 | 2022 |
Consumer–brand relationship in the phygital age: a study of luxury fashion C Bartoli, C Nosi, A Mattiacci, F Bertuccioli Italian Journal of Marketing, 1-22, 2023 | 1 | 2023 |
Exploring the Impact of Digitalization on Consumer Self-Concept C Bartoli, C Nosi Marketing 4.0: le sfide della multicanalità, 1-6, 2019 | 1 | 2019 |
Digital technologies meet soft laddering: A critical reflective perspective C Bartoli, A Mattiacci, C Nosi International Journal of Market Research, 14707853241269459, 2024 | | 2024 |
Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques V Capone, C Bartoli, A Mattiacci, P Cherubino Digital Marketing & eCommerce Conference, 54-62, 2024 | | 2024 |
The impact of generative AI: a multi-case study analysis of enhancing well-being along the customer journey M Touti, C Bartoli, A Mattiacci Proceedings of the International Conference Marketing Trends, 2024 | | 2024 |
Navigating Web 3.0: Managers’ Perspectives on the Metaverse and NFT Technologies C Bartoli, F Fasano, F Cappa, P Boccardelli Academy of Management Proceedings 2024 (1), 14286, 2024 | | 2024 |
Casi di marketing Vol. XVII: Quaderni del Master Universitario in Marketing Management C Bartoli Sapienza Università Editrice, 2023 | | 2023 |
Is a celebrity testimonial always successful? A study on the impact of advertising with celebrity testimonials using neuroscientific techniques C Eleonora, C Bartoli, A Mattiacci, P Cherubino SIM Conference Proceedings, 2022, 2022 | | 2022 |
The role of Geographical Indications in the European Union. A systematic literature review AR Musolino, C Bartoli, A Mattiacci, E Bonetti Micro & Macro Marketing 31 (2), 276-308, 2022 | | 2022 |
Start-up innovative a significativo impatto sociale e marketing. Il caso Movendo Technology N Costanza, B Chiara, P Niccolò, I Gennaro, M Laura Trasformazione digitale dei mercati: il Marketing nella creazione di valore …, 2021 | | 2021 |
Marketing GI products in the digital age. An exploratory study C BARTOLI Grand challenges: companies and universities working for a better society, 59, 2020 | | 2020 |
Conducting Qualitative Market Research with social distancing. A study on the online laddering technique C Bartoli, A Mattiacci Proceedings of SIM Conference 2020" Marketing for a better society", 2020 | | 2020 |
Becoming a tree when I will be dead? Why not! C Nosi, N Piccioni, C Bartoli, G Iasevoli | | |