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Chiara Bartoli
Chiara Bartoli
Postdoctoral Research Fellow, Luiss Guido Carli & Professor Market Driven Management, La Sapienza
在 uniroma1.it 的电子邮件经过验证
标题
引用次数
引用次数
年份
Marketing geographical indication products in the digital age: a holistic perspective
C Bartoli, E Bonetti, A Mattiacci
British Food Journal 124 (9), 2857-2876, 2022
142022
Consumer self-concept in the cyberspace: how digitization has shaped the way we self-disclose to others
C Bartoli, C Nosi, A Mattiacci, F Sfodera
Journal of Strategic Marketing 31 (6), 1133-1154, 2023
62023
Consumer self-concept and digitalization: what does this mean for brands?
C Bartoli
Italian Journal of Marketing 2022 (4), 419-437, 2022
62022
Becoming a tree when I will be dead? Why not! Generation X, Y and Z, and innovative green death practices
C Nosi, A D'Agostino, N Piccioni, C Bartoli
Journal of Retailing and Consumer Services 75, 103449, 2023
52023
What is a phygital sporting event? Evidence from the World Alpine Ski Championships Cortina 2021 opening ceremony
N Piccioni, C Bartoli, N Costanza, A Mattiacci
Trasformazione digitale dei mercati: il Marketing nella creazione di valore …, 2021
32021
Applying blockchain to quality food products: a marketing perspective
E Bonetti, C Bartoli, A Mattiacci
British Food Journal, 2023
22023
Becoming a tree when I will be dead? Why not! An explorative research on Generation Z and innovative green death practices
C Nosi, N Piccioni, C Bartoli, G Iasevoli
Proceedings of the International Conference Marketing Trends, 2022
22022
Consumer–brand relationship in the phygital age: a study of luxury fashion
C Bartoli, C Nosi, A Mattiacci, F Bertuccioli
Italian Journal of Marketing, 1-22, 2023
12023
Exploring the Impact of Digitalization on Consumer Self-Concept
C Bartoli, C Nosi
Marketing 4.0: le sfide della multicanalità, 1-6, 2019
12019
Digital technologies meet soft laddering: A critical reflective perspective
C Bartoli, A Mattiacci, C Nosi
International Journal of Market Research, 14707853241269459, 2024
2024
Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques
V Capone, C Bartoli, A Mattiacci, P Cherubino
Digital Marketing & eCommerce Conference, 54-62, 2024
2024
The impact of generative AI: a multi-case study analysis of enhancing well-being along the customer journey
M Touti, C Bartoli, A Mattiacci
Proceedings of the International Conference Marketing Trends, 2024
2024
Navigating Web 3.0: Managers’ Perspectives on the Metaverse and NFT Technologies
C Bartoli, F Fasano, F Cappa, P Boccardelli
Academy of Management Proceedings 2024 (1), 14286, 2024
2024
Casi di marketing Vol. XVII: Quaderni del Master Universitario in Marketing Management
C Bartoli
Sapienza Università Editrice, 2023
2023
Is a celebrity testimonial always successful? A study on the impact of advertising with celebrity testimonials using neuroscientific techniques
C Eleonora, C Bartoli, A Mattiacci, P Cherubino
SIM Conference Proceedings, 2022, 2022
2022
The role of Geographical Indications in the European Union. A systematic literature review
AR Musolino, C Bartoli, A Mattiacci, E Bonetti
Micro & Macro Marketing 31 (2), 276-308, 2022
2022
Start-up innovative a significativo impatto sociale e marketing. Il caso Movendo Technology
N Costanza, B Chiara, P Niccolò, I Gennaro, M Laura
Trasformazione digitale dei mercati: il Marketing nella creazione di valore …, 2021
2021
Marketing GI products in the digital age. An exploratory study
C BARTOLI
Grand challenges: companies and universities working for a better society, 59, 2020
2020
Conducting Qualitative Market Research with social distancing. A study on the online laddering technique
C Bartoli, A Mattiacci
Proceedings of SIM Conference 2020" Marketing for a better society", 2020
2020
Becoming a tree when I will be dead? Why not!
C Nosi, N Piccioni, C Bartoli, G Iasevoli
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