Drivers and performance outcomes of trust in international strategic alliances: The role of organizational complexity MJ Robson, CS Katsikeas, DC Bello Organization science 19 (4), 647-665, 2008 | 470 | 2008 |
Export product strategy fit and performance: An empirical investigation M Hultman, MJ Robson, CS Katsikeas Journal of International Marketing 17 (4), 1-23, 2009 | 344 | 2009 |
Export promotion strategy and performance: The role of international experience M Hultman, CS Katsikeas, MJ Robson Journal of international marketing 19 (4), 17-39, 2011 | 262 | 2011 |
Factors influencing international joint venture performance: Theoretical perspectives, assessment, and future directions MJ Robson, LC Leonidou, CS Katsikeas MIR: Management International Review, 385-418, 2002 | 243 | 2002 |
Realizing product-market advantage in high-technology international new ventures: The mediating role of ambidextrous innovation M Hughes, SL Martin, RE Morgan, MJ Robson Journal of International Marketing, 1-21, 2010 | 219 | 2010 |
Sustainable export marketing strategy fit and performance A Zeriti, MJ Robson, S Spyropoulou, CN Leonidou Journal of International Marketing 22 (4), 44-66, 2014 | 182 | 2014 |
Antecedents and consequences of firms’ export commitment: An empirical study A Navarro, FJ Acedo, MJ Robson, E Ruzo, F Losada Journal of International Marketing 18 (3), 41-61, 2010 | 180 | 2010 |
Determinants of relationship quality in importer–exporter relationships D Skarmeas, MJ Robson British Journal of Management 19 (2), 171-184, 2008 | 170 | 2008 |
Behavioral attributes and performance in international strategic alliances: Review and future directions MJ Robson, D Skarmeas, S Spyropoulou International Marketing Review 23 (6), 585-609, 2006 | 160 | 2006 |
Does accommodating a self-serving partner in an international marketing alliance pay off? DC Bello, CS Katsikeas, MJ Robson Journal of Marketing 74 (6), 77-93, 2010 | 130 | 2010 |
Measures of strategic alliance performance, classified and assessed J Christoffersen, T Plenborg, MJ Robson International Business Review 23 (3), 479-489, 2014 | 111 | 2014 |
Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances MJ Robson, CS Katsikeas, BB Schlegelmilch, B Pramböck Journal of World Business 54 (2), 137-153, 2019 | 84 | 2019 |
The Roles of Perceived Value, Perceived Equity and Relational Commitment in a Disconfirmation Paradigm Framework: An Initial Assessment in aRelationship-Rich'Consumption … R Musa, J Pallister, M Robson Advances in Consumer Research 32, 349, 2005 | 72 | 2005 |
Emergent marketing strategies and performance: The effects of market uncertainty and strategic feedback systems S Chari, CS Katsikeas, G Balabanis, MJ Robson British Journal of Management 25 (2), 145-165, 2014 | 71 | 2014 |
Effects of co-worker support and customer cooperation on service employee attitudes and behaviour: Empirical evidence from the airline industry T Limpanitgul, MJ Robson, J Gould-Williams, W Lertthaitrakul Journal of Hospitality and Tourism Management 20, 23-33, 2013 | 71 | 2013 |
In search of relevance and rigour for research in marketing CS Katsikeas, MJ Robson, JM Hulbert Marketing Intelligence & Planning 22 (5), 568-578, 2004 | 69 | 2004 |
Customer and competitor insights, new product development competence, and new product creativity: differential, integrative, and substitution effects FM Chuang, RE Morgan, MJ Robson Journal of product innovation management 32 (2), 175-182, 2015 | 68 | 2015 |
The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances G Musarra, MJ Robson, CS Katsikeas Industrial Marketing Management 55, 10-21, 2016 | 67 | 2016 |
Methodological considerations in a quantitative study examining the relationship between job attitudes and citizenship behaviours T Limpanitgul, M Robson, F Soreze 18th EDAMBA summer academy, Soreze, France, 2009 | 62 | 2009 |
Clan culture, strategic orientation and new product performance in Chinese marketing ventures: an exploration of main and moderating effects FM Chuang, RE Morgan, MJ Robson Journal of Strategic Marketing 20 (3), 267-286, 2012 | 57 | 2012 |