| Exclusively Synchronous Online (VIRI) Learning: The Impact on Student Performance and Engagement Outcomes A Francescucci, L Rohani Journal of Marketing Education 41 (1), 60-69, 2019 | 294 | 2019 |
| Inter-personal and inter-organizational trust in business relationships: An attitude–behavior–outcome model B Ashnai, SC Henneberg, P Naudé, A Francescucci Industrial Marketing Management 52, 128-139, 2016 | 207 | 2016 |
| Why Users Participate in Online Social Networks MK Foster, A Francescucci, C Bettina International Journal of e-Business Management 4 (1), 3-19, 0 | 189* | |
| Exploring social media user segmentation and online brand profiles M Foster, B West, A Francescucci Journal of Brand Management 19 (1), 4-17, 2011 | 95 | 2011 |
| The VIRI (Virtual, Interactive, Real-Time, Instructor-Led) Classroom: The Impact of Blended Synchronous Online Courses on Student Performance, Engagement, and Satisfaction. A Francescucci, M Foster Canadian Journal of Higher Education 43 (3), 78-91, 2013 | 72 | 2013 |
| The Surprising Foil to Online Education: Why Students Won't Give Up Paper Textbooks. J McNeish, M Foster, A Francescucci, B West Journal for Advancement of Marketing Education 20 (3), 2012 | 27 | 2012 |
| Using Online Class Preparedness Tools to Improve Student Performance: The Benefit of “All-In” Engagement A Francescucci, J Kellershohn, MA Pyle Journal of Management Education 45 (4), 558-578, 2021 | 17 | 2021 |
| Virtual Interactive Real-Time Instructor-Led (VIRI) Learning: the Case of Synchronous Blended Learning in Introductory Undergraduate Course A Francescucci, MK Foster Journal of Higher Education Theory and Practice 14 (2), 36-45, 2014 | 9 | 2014 |
| Scale development for the inter-firm market orientation concept A Francescucci, SC Henneberg, P Naudé Journal of Business & Industrial Marketing 33 (3), 253 - 264, 2018 | 8 | 2018 |
| Exploring e-Book Adopters’ Resistance to Giving Up Paper JE McNeish, M Foster, A Francescucci, B West The International Journal of the Book 11 (4), 23-35, 2014 | 5 | 2014 |
| Investigating consumers’ reluctance to give up local hard drives after adopting the Cloud J E. McNeish, A Francescucci, U Hazra Journal of Information, Communication and Ethics in Society 14 (2), 152-166, 2016 | 3 | 2016 |
| Different strokes for different folks: why different user groups participate in online social media MK Foster, A Francescucci, BC West International Journal of Internet Marketing and Advertising 7 (2), 103-119, 2012 | 2 | 2012 |
| Understanding the Role of Inter-firm Market Orientation in the Market Orientation - Performance Relationship A Francescucci Manchester Business School, 2014 | 1 | 2014 |
| A cloudy future: Simultaneous users' perceptions of the cloud and local storage J McNeish, A Francescucci, U Hazra Academy of Marketing Conference Proceedings 2014, 141, 2014 | | 2014 |
| Does inter-firm market orientation mediate the market orientation - performance relationship? A Francescucci, S Henneberg, P Naudé American Marketing Association, Summer Educator's Conference Proceedings 25 …, 2014 | | 2014 |
| An operationalization of the missing link to understanding business performance A Francescucci, S Henneberg, P Naudé The 29th annual IMP conference proceedings, 2013 | | 2013 |
| Teaching a blended synchronous interactive online course: What you should know? A Francescucci American Marketing Association, Summer Educator's Conference Proceedings …, 2013 | | 2013 |
| The role of inter-firm market orientation in the market orientation performance relationship A Francescucci, S Henneberg, P Naudé The 26th annual IMP conference proceedings, 2010 | | 2010 |
| Social Media Users: One size does not fit all MK Foster, FE Pardo, A Francescucci, BC West Academy of Management Annual Conference 2009, 2009 | | 2009 |
| A typology of social media users: New ammunition for marketers MK Foster, A Francescucci, FE Pardo, BC West American Marketing Association, Summer Educator's Conference Proceedings …, 2009 | | 2009 |
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