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Heather Shoenberger
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Advertising during COVID-19: Exploring perceived brand message authenticity and potential psychological reactance
H Shoenberger, E Kim, Y Sun
Journal of Advertising 50 (3), 253-261, 2021
592021
News use of mobile media: A contingency model
E Thorson, H Shoenberger, T Karaliova, E Kim, R Fidler
Mobile Media & Communication 3 (2), 160-178, 2015
562015
# BeingReal about Instagram ad models: The effects of perceived authenticity: How image modification of female body size alters advertising attitude and buying intention
H Shoenberger, EA Kim, EK Johnson
Journal of Advertising Research 60 (2), 197-207, 2020
522020
Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours
H Shoenberger, E Kim
International Journal of Advertising 38 (1), 50-66, 2019
372019
A narrative approach for overcoming the message credibility problem in green advertising
EA Kim, H Shoenberger, EP Kwon, S Ratneshwar
Journal of Business Research 147, 449-461, 2022
352022
The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness
E Kim, D Kim, Z E, H Shoenberger
Frontiers in Psychology 14, 1089051, 2023
312023
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
H Shoenberger, E Kim
International Journal of Advertising 42 (2), 368-383, 2023
292023
Surprise! An investigation of orienting responses to test assumptions of narrative processing
F Sukalla, H Shoenberger, PD Bolls
Communication Research 43 (6), 844-862, 2016
232016
Updated statuses: Understanding Facebook use through explicit and implicit measures of attitudes and motivations
H Shoenberger, E Tandoc
Online Journal of Communication and Media Technologies 4 (1), 217-244, 2014
232014
Living in a material world: Sponsored Instagram posts and the role of materialism, hedonic enjoyment, perceived trust, and need to belong
E Kim, H Shoenberger, Y Sun
Social media+ society 7 (3), 20563051211038306, 2021
222021
Role of perceived authenticity of digital enhancement of model advertising images on brand attitudes, social media engagement
H Shoenberger, E Kim, EK Johnson
Journal of Interactive Advertising 20 (3), 181-195, 2020
192020
The biological roots of political extremism: Negativity bias, political ideology, and preferences for political news
JR Keene, H Shoenberger, CK Berke, PD Bolls
Politics and the Life Sciences 36 (2), 37-48, 2017
152017
It's a mad, mad, mad, ad world: A feminist critique of Mad Men
P Ferrucci, H Shoenberger, E Schauster
Women's Studies International Forum 47, 93-101, 2014
132014
Consumer attitudes toward relevant online behavioral advertising: Crucial evidence in the data privacy debates
M Sableman, H Shoenberger, E Thorson
Media Law Resource Center Bulletin 1, 93-110, 2013
122013
Social media influencers talk about politics: Investigating the role of source factors and PSR in Gen-Z followers’ perceived information quality, receptivity and sharing intention
Z Cheng, J Chen, RX Peng, H Shoenberger
Journal of Information Technology & Politics 21 (2), 117-131, 2024
112024
Perceived health reporting knowledge and news gathering practices of health journalists and editors at community newspapers
H Shoenberger, S Rodgers
Journal of health communication 22 (3), 205-213, 2017
112017
Interacting with social media ads: effects of carousel advertising and message type on health outcomes
L Wei, G Yang, H Shoenberger, F Shen
Journal of Interactive Advertising 21 (3), 269-282, 2021
102021
A fatal attraction: The effect of TV viewing on smoking initiation among young women
EK Johnson, M Len-Ríos, H Shoenberger, KJ Han
Communication Research 46 (5), 688-707, 2019
82019
Facing the strain: The persuasive effects of conversion messages on COVID-19 vaccination attitudes and behavioral intentions
J Conlin, M Baker, B Zhang, H Shoenberger, F Shen
Health communication 38 (11), 2302-2312, 2023
72023
Reconsidering privacy-promising technologies
J McNealy, H Shoenberger
Tul. J. Tech. & Intell. Prop. 19, 1, 2016
62016
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